Dakwah Digital Nahdlatul Ulama Dalam Memahami Nilai-Nilai Aswaja An-Nahdliyyah

This study aims to analyze the Nahdlatul Ulama digital da'wah in understanding the aswaja An-Nahdliyyah values and find out whether or not the digital da'wah of Nahdlatul Ulama can provide understanding to the public related to Ahlussunah Wal Jama'ah An-Nahdliyah by posting the related contents through the Nahdlatul Ulama social media accounts. This research used a descriptive-qualitative method with the mass communication theory. The data in this study were obtained from the Nahdlatul Ulama official accounts and literatures appropriate with the research context. The results showed that the Nahdlatul Ulama digital da'wah in understanding aswaja An-Nahdliyyah with the formation of Nahdlatul Ulama cyber team and management of Nahdlatul Ulama social media accounts was emphasized in accordance with the Aswaja An-Nahdliyah concept based on Khittoh Nahdlatul Ulama as stated in the existing da'wah typology. Thus, it can be concluded that the Nahdlatul Ulama Digital da'wah is indeed used to provide understanding to public to behave in accordance with the Aswaja An-Nahdliyyah values.Keywords: Da’wah, Digital, Aswaja

EFEK KOMUNIKASI TAYANGAN HOROR YOUTUBE JURNALRISA TERHADAP SUBSCRIBERNYA

Vlogs or video blogs are becoming a trend in today's society, various types of shows can be easily watched on the Youtube channel. However, what is most interesting is the proliferation of horror content that has won a place in the hearts of Indonesians, along with the increasing production of horror films. One of the horror-themed vlogs with the most subscribers is Jurnalrisa which introduces the life of astral beings through a mediation mechanism. Uniquely, this show not only gives the audience a sensation of fear, but also educates them through the insights gained in interacting with supernatural beings, such as how powerful a prayer is, what happens in the next world when someone dies of suicide and many more. This study uses mass communication theory, which is seen from the cognitive, affective and conative or behavioral aspects to show positive effect on followers or customers after watching Jurnalrisa videos in their real life. Among them is the increased belief and understanding of a better life, realizing that we do live side by side with supernatural beings, and being more careful in living life in order to achieve happiness in the world and in the hereafter.

Challenges and Opportunities for the Future of Media and Mass Communication Theory and Research: Positionality, Integrative Research, and Public Scholarship

In this essay I intend to tell a story of media studies and mass communication research as a field, based on the work of the late Denis McQuail – and that of editing the new edition of his seminal handbook McQuail’s Media and Mass Communication Theory (McQuail & Deuze, 2020). Using McQuail’s historical storytelling method, I specifically look at the challenge for the field in the context of a global pandemic alongside an infodemic, at a time when the whole world faces the consequences of recurrent lockdowns, social distancing measures, and institutional pressures to stay at home. Media studies and (mass) communication research, while having a distinct narrative, as a field has only just begun to articulate its relevance to society – we have only just started to tell our story. Using developments in understanding the self as a research tool, the implementation of integrative research designs, and calls for engaged and public scholarship, the paper outlines challenges and opportunities for what we can do with our field.

Summary of the Book by D. MacQuail "Theory of Mass Communication" (Part 1)

The article is the first part of the summary of the book by the world renowned historian and sociologist Denis MacQuail “Mass Communication Theory”. This widely known book has been republished six times and is still one of the main works in the field of the theory and practice of Mass Communication. It considers not only theoretical issues but also practical aspects of communication. The first article is dedicated to the structure and contents of the book, it also gives the key definitions and introduces the main theories which explain the aspects of interaction between Mass Communication, Mass Media and the society.