Book Review: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations, by Walter Wymer, Patricia A. Knowles, and Roger Gomes. Thousand Oaks, CA: Sage, 2006. 384 pp., $79.95

Deborah R. Popely

doi:10.1177/0899764007305008

Book Review: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations, by Walter Wymer, Patricia A. Knowles, and Roger Gomes. Thousand Oaks, CA: Sage, 2006. 384 pp., $79.95

Nonprofit and Voluntary Sector Quarterly ◽

10.1177/0899764007305008 ◽

2007 ◽

Vol 37 (1) ◽

pp. 179-183

Author(s):

Deborah R. Popely

Keyword(s):

Nongovernmental Organizations ◽

Marketing Management ◽

Nonprofit Marketing

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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

10.4135/9781483329031 ◽

2006 ◽

Cited By ~ 15

Author(s):

Walter Wymer ◽

Patricia Knowles ◽

Roger Gomes

Keyword(s):

Nongovernmental Organizations ◽

Marketing Management ◽

Nonprofit Marketing

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I Book Review: Ethics in Action: The Ethical Challenges of International Human Rights Nongovernmental Organizations, Nongovernmental Politics, NGO Involvement in International Governance and Policy: Sources of Legitimacy

Netherlands Quarterly of Human Rights ◽

10.1177/016934410802600210 ◽

2008 ◽

Vol 26 (2) ◽

pp. 281-285

Keyword(s):

Human Rights ◽

Nongovernmental Organizations ◽

International Governance ◽

Ethical Challenges ◽

International Human Rights ◽

International Human

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Book Review: Short and Long Range …: Marketing Management in Action

Journal of Marketing ◽

10.1177/002224296703100121 ◽

1967 ◽

Vol 31 (1) ◽

pp. 94-94

Author(s):

J. L. Huck

Keyword(s):

Long Range ◽

Marketing Management

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Book Review: Mathematical Models and Marketing Management

Journal of Marketing Research ◽

10.1177/002224376600300217 ◽

1966 ◽

Vol 3 (2) ◽

pp. 203-203

Author(s):

Donald L. Miller

Keyword(s):

Mathematical Models ◽

Marketing Management

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Book Review: For Advanced Marketing Students …: Cases in Marketing Management

Journal of Marketing ◽

10.1177/002224296202600221 ◽

1962 ◽

Vol 26 (2) ◽

pp. 110-110

Author(s):

Stanley L. Payne ◽

Thomas A. Petit

Keyword(s):

Marketing Management

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Book Review: Leitmotifs are Many … Analytical Viewpoints in Marketing Management

Journal of Marketing ◽

10.1177/002224296903300126 ◽

1969 ◽

Vol 33 (1) ◽

pp. 132-132

Author(s):

Neil Bruce Holbert

Keyword(s):

Marketing Management

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Book Review: Marketing Management Strategy: Cases and Problems

Journal of Marketing ◽

10.1177/002224297303700115 ◽

1973 ◽

Vol 37 (1) ◽

pp. 110-110

Author(s):

F. Brown Whittington

Keyword(s):

Management Strategy ◽

Marketing Management

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Book Review: Nonprofit Marketing Best Practices, by John J. Burnett. Hoboken, NJ: John Wiley, 2007. 336 pp. $39.95 (hardcover)

Nonprofit and Voluntary Sector Quarterly ◽

10.1177/0899764008314989 ◽

2007 ◽

Vol 38 (1) ◽

pp. 171-174

Author(s):

Lucy Woodliffe

Keyword(s):

Best Practices ◽

Nonprofit Marketing

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Book Review: The Environment of Marketing Management: Selections from the Literature

Journal of Marketing ◽

10.1177/002224297503900333 ◽

1975 ◽

Vol 39 (3) ◽

pp. 124-125

Author(s):

Raymond A. Marquardt

Keyword(s):

Marketing Management

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Book Review: Succinct and Provocative…: Basic Problems in Marketing Management

Journal of Marketing ◽

10.1177/002224296703100419 ◽

1967 ◽

Vol 31 (4) ◽

pp. 99-99

Author(s):

John E. Mertes

Keyword(s):

Marketing Management

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