White Balance: How Hollywood Shaped Colorblind Ideology and Undermined Civil Rights by Justin Gomer

2021 ◽  
Vol 87 (3) ◽  
pp. 546-547
Author(s):  
Megan Hunt
White Balance ◽  
2020 ◽  
pp. 44-59
Author(s):  
Justin Gomer

This chapter examines Third World Cinema’s first film, Claudine, within the context of the emerging colorblind ideology and widespread antistatism of the early 1970s. It begins with an overview of the racialization of welfare discourse beginning in the 1960s. The chapter then analyzes the film through three lenses. The first is TWC’s larger philosophy, rooted in the integrationist ethos of the civil rights movement. The second is a close analysis of the film itself, focusing on how the movie offers a black nationalist critique of the welfare state and Lyndon Johnson’s Great Society that includes a direct rebuke of colorblindness. Finally, despite TWC’s civil rights origins and the film’s race-conscious black nationalist politics, the film’s marketing catered explicitly to colorblind sentiments, thereby contradicting the racial critique of the film.


Author(s):  
Justin Gomer

The racial ideology of colorblindness has a long history. In 1963, Martin Luther King famously stated, "I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character." However, in the decades after the civil rights movement, the ideology of colorblindness co-opted the language of the civil rights era in order to reinvent white supremacy, fuel the rise of neoliberalism, and dismantle the civil rights movement’s legal victories without offending political decorum. Yet, the spread of colorblindness could not merely happen through political speeches, newspapers, or books. The key, Justin Gomer contends, was film--as race-conscious language was expelled from public discourse, Hollywood provided the visual medium necessary to dramatize an anti–civil rights agenda over the course of the 70s, 80s, and 90s.In blockbusters like Dirty Harry, Rocky, and Dangerous Minds, filmmakers capitalized upon the volatile racial, social, and economic struggles in the decades after the civil rights movement, shoring up a powerful, bipartisan ideology that would be wielded against race-conscious policy, the memory of black freedom struggles, and core aspects of the liberal state itself.


PsycCRITIQUES ◽  
2016 ◽  
Vol 61 (7) ◽  
Author(s):  
Elizabeth V. Swenson
Keyword(s):  

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