Investigating last-mile delivery options on online shoppers experience and repurchase intention

Fulfillment strategies that offer consumers a consistent shopping experience across different channels and devices through a variety of last-mile delivery options have emerged as a powerful engine for growth in the retail sector. To thrive in this new environment, retailers need to (re)configure their last-mile supply networks to achieve better alignment between delivery responsiveness, product variety, and convenience. This article reviews multiple case studies of leading retailers across geographical regions, maps these retailers’ network configurations, and conducts consumer surveys to examine how retailers operate their last-mile distribution to cope with omnichannel demands. This study develops a typology consisting of four ideal forms of last-mile supply networks differentiated by the speed of delivery responsiveness and level of product variety. It proposes a set of prescriptive guidelines for retailers to undertake reconfiguration of their last-mile distribution.

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Parcel Locker as the Alternative of Parcel Delivery Service of Online Shopping

Journal of Computational and Theoretical Nanoscience ◽

10.1166/jctn.2020.8806 ◽

2020 ◽

Vol 17 (2) ◽

pp. 1311-1317

Author(s):

Hendra Gunawan ◽

Nahry ◽

Andyka Kusuma ◽

Sarini Abdullah

Keyword(s):

Online Shopping ◽

Choice Model ◽

Stated Preference ◽

Home Delivery ◽

Long Distance ◽

Delivery Service ◽

Last Mile ◽

Online Shoppers ◽

The Cost ◽

Last Mile Delivery

Currently, parcel delivery activities are growing rapidly in the urban area along with the increase in online shopping transactions. This trend has an impact on the deterioration in the performance of the urban transportation system due to the increase of fleet of goods carriers as part of last mile delivery of online shopping. To overcome this situation, many countries have developed a delivery service using a parcel locker. In parcel locker service, consumers collect their shipments from lockers, which are mostly situated in public places, such as train stations, gas filling places, convenience stores, etc., instead of receiving them at their homes using a home delivery service. This service also exists in Indonesia, but its use is still not popular. This study aims to develop a choice model of last mile supply package between home delivery and parcel locker. The development of the model is based on the Binomial Logit Model. The calibration process uses the results of Stated Preference survey conducted to online shoppers who have not used parcel locker. Hypothetical conditions used in this survey represent the cost and location of a parcel locker. Location is represented by the shortest (<1 km), medium (1–3 km) and longest (3–5 km) distance of a parcel locker to the respondent’s home. Given the current cost, the potential demand for parcel lockers is 26%, 17% and 13% for short, medium and long distance, respectively. When the willingness to pay of the respondent is represented by a value whereby both methods will be chosen with the same probability, the parcel locker must offer a cost of 65% and 33%, respectively, of the home delivery option for the condition of short distance and medium distance; whereas the parcel locker cannot compete for long distance condition.

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Do e-commerce customers change their preferred last-mile delivery based on its sustainability impact?

The International Journal of Logistics Management ◽

10.1108/ijlm-11-2019-0305 ◽

2020 ◽

Vol 31 (3) ◽

pp. 521-548 ◽

Cited By ~ 1

Author(s):

Bianca Ignat ◽

Stanislav Chankov

Keyword(s):

Information Sharing ◽

Stated Preference ◽

Real Life ◽

New Approach ◽

Content Type ◽

Additional Information ◽

Last Mile ◽

Making Choices ◽

Delivery Options ◽

Last Mile Delivery

PurposeThe purpose of this paper is to explore if e-commerce customers change their preferred last-mile delivery, when they are provided with additional information on the environmental and social sustainability impact of the available last-mile delivery options.Design/methodology/approachWe conduct a stated-preference survey and apply McNemar test on the collected data.FindingsThe results show that displaying the environmental and social impacts of last-mile deliveries influences E-commerce customers, and generally makes them more likely to choose a more sustainable last-mile delivery.Research limitations/implicationsThe main limitations are (1) the possible inconsistency between participants' intentions stated in the survey and their actual behaviour in real life and (2) the possibility of participants denying socially undesirable behaviours. Further research can study e-commerce customers' real behaviour.Practical implicationsE-retailers and logistics companies could implement transparent information sharing on the delivery sustainability impact on all three sustainability pillars.Social implicationsThe suggested transparent information sharing has the potential to change customers' behaviours towards more sustainable deliveries.Originality/valueWe provide a new approach in investigating customers' preferences on last-mile deliveries, by giving E-customers the chance of making choices between different deliveries, not only based on the economic factors (as in common practice nowadays) but also based on the environmental and social factors.

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