Effects of Product Targeting on Non-Targeted Customers

Journal of Marketing Thought ◽

10.15577/jmt.2015.01.04.52 ◽

2015 ◽

Vol 01 (04) ◽

pp. 52-63

Author(s):

Jin Hwa Rhee ◽

Sung Kyun Moon ◽

Moon Ki Rhee

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