Journal of Marketing Thought
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Published By Sedam Sunchang Foundation

2289-0750, 2288-9159
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Effects of Product Targeting on Non-Targeted Customers

2015 ◽  
Vol 01 (04) ◽  
pp. 52-63
Author(s):  
Jin Hwa Rhee ◽  
Sung Kyun Moon ◽  
Moon Ki Rhee

Shinchang Market Revival Strategy

2015 ◽  
Vol 01 (04) ◽  
pp. 45-51
Author(s):  
Ha Young Kang ◽  
Jin Youjin Song ◽  
Kyoungcheon Cha

Revisiting TSI: How TSI Contributes to the Buyer-Seller Relationship

2015 ◽  
Vol 01 (04) ◽  
pp. 10-21
Author(s):  
Kyunghee Kim ◽  
Min Sung ◽  
Gang Ok Jung
Keyword(s):  
Seller Relationship

ZARA in Korea: The Myth of Success

2015 ◽  
Vol 01 (04) ◽  
pp. 64-71
Author(s):  
Minjung Kim ◽  
Nguyen Van Thanh Truong ◽  
Joseph Ha

Hi-Tech Product Adoption: the Critical Role of Emotion as Intrinsic Motivation to use

2015 ◽  
Vol 01 (04) ◽  
pp. 1-9
Author(s):  
Hyun Jung Lee ◽  
Jae H. Pae ◽  
Jin Young Lee
Keyword(s):  
Intrinsic Motivation ◽  
Critical Role ◽  
Product Adoption
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