ZARA in Korea: The Myth of Success

Journal of Marketing Thought ◽

10.15577/jmt.2015.01.04.64 ◽

2015 ◽

Vol 01 (04) ◽

pp. 64-71

Author(s):

Minjung Kim ◽

Nguyen Van Thanh Truong ◽

Joseph Ha

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