Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack

Journal of Marketing Behavior ◽

10.1561/107.00000064 ◽

2020 ◽

Vol 4 (2-4) ◽

pp. 203-211

Author(s):

Paul Marx ◽

Gunnar Mau ◽

Florentine Frentz ◽

Hanna Schramm-Klein

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