Journal of Marketing Behavior
Latest Publications
Published By Now Publishers
2020 ◽
Vol 4
(2-4)
◽
pp. 133-171
2020 ◽
Vol 4
(2-4)
◽
pp. 227-238
Burak Tunca
◽
Evrim Yanar
2020 ◽
Vol 4
(2-4)
◽
pp. 213-225
Haipeng (Allan) Chen
◽
Lisa E. Bolton
◽
Sharon Ng
◽
Dian Wang
2020 ◽
Vol 4
(2-4)
◽
pp. 203-211
Paul Marx
◽
Gunnar Mau
◽
Florentine Frentz
◽
Hanna Schramm-Klein
2020 ◽
Vol 4
(2-4)
◽
pp. 173-202
Philipp Scharfenberger
◽
Jan R. Landwehr
◽
Claire I. Tsai
◽
Jenny L. Zimmermann
◽
Andreas Herrmann
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...
2020 ◽
Vol 4
(2-4)
◽
pp. 103-132
Vinod Venkatraman
◽
Sangsuk Yoon
2020 ◽
Vol 4
(2-4)
◽
pp. 239-248
Regina V. Frey Cordes
◽
Meike Eilert
◽
Denise Demisch
◽
Tomás Bayón
2019 ◽
Vol 4
(1)
◽
pp. 49-56
2019 ◽
Vol 4
(1)
◽
pp. 57-101
Matthew W. McCarter
◽
Abel M. >Winn
2019 ◽
Vol 4
(1)
◽
pp. 31-42
◽
Noah Castelo
◽
Donald R. Lehmann