Journal of Marketing Behavior
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71
(FIVE YEARS 7)

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7
(FIVE YEARS 0)

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2326-5698
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Long versus Short of It: The Last Consumer Experience

2020 ◽  
Vol 4 (2-4) ◽  
pp. 133-171
Author(s):  
Tamara Masters
Keyword(s):  
Consumer Experience

scholarly journals Women's Luxury Products as Signals to Other Women

2020 ◽  
Vol 4 (2-4) ◽  
pp. 227-238
Author(s):  
Burak Tunca ◽  
Evrim Yanar
Keyword(s):  
Luxury Products

Dual Entitlement Revisited: Cultural Differences in Asymmetric Pricing

2020 ◽  
Vol 4 (2-4) ◽  
pp. 213-225
Author(s):  
Haipeng (Allan) Chen ◽  
Lisa E. Bolton ◽  
Sharon Ng ◽  
Dian Wang
Keyword(s):  
Cultural Differences ◽  
Asymmetric Pricing

Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack

2020 ◽  
Vol 4 (2-4) ◽  
pp. 203-211
Author(s):  
Paul Marx ◽  
Gunnar Mau ◽  
Florentine Frentz ◽  
Hanna Schramm-Klein

How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities

2020 ◽  
Vol 4 (2-4) ◽  
pp. 173-202
Author(s):  
Philipp Scharfenberger ◽  
Jan R. Landwehr ◽  
Claire I. Tsai ◽  
Jenny L. Zimmermann ◽  
Andreas Herrmann ◽  
...  
Keyword(s):  
Online Communities

Adaptivity in Decision-Making Strategies across Age: Process Insights and Implications

2020 ◽  
Vol 4 (2-4) ◽  
pp. 103-132
Author(s):  
Vinod Venkatraman ◽  
Sangsuk Yoon
Keyword(s):  
Decision Making ◽  
Age Process

Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data

2020 ◽  
Vol 4 (2-4) ◽  
pp. 239-248
Author(s):  
Regina V. Frey Cordes ◽  
Meike Eilert ◽  
Denise Demisch ◽  
Tomás Bayón
Keyword(s):  
Field Data ◽  
Cause Related Marketing

Self, Theory, and AI

2019 ◽  
Vol 4 (1) ◽  
pp. 49-56
Author(s):  
Russell Belk

Be Careful What You Wish For: Unintended Consequences of Increasing Reliance on Technology

2019 ◽  
Vol 4 (1) ◽  
pp. 31-42 ◽  
Author(s):  
Noah Castelo ◽  
Donald R. Lehmann
Keyword(s):  
Unintended Consequences
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