What Factors Affect the Perception of Authenticity of Corporate PR Campaigns?

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.300 ◽

2021 ◽

Vol 23 (4) ◽

pp. 300-332

Author(s):

Sungwook Hwang ◽

Hyojung Kim ◽

Sojung Kim

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