The Korean Journal of Advertising and Public Relations
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239
(FIVE YEARS 82)

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Published By Korean Association For Advertising And Public Relations

1738-2475
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

What Factors Affect the Perception of Authenticity of Corporate PR Campaigns?

2021 ◽  
Vol 23 (4) ◽  
pp. 300-332
Author(s):  
Sungwook Hwang ◽  
Hyojung Kim ◽  
Sojung Kim

HPV Vaccine Coverage on YouTube : The Effects of Producer, Source, Tone, and Health Beliefs on Viewer Responses

2021 ◽  
Vol 23 (4) ◽  
pp. 5-38
Author(s):  
Jarim Kim ◽  
Jongeun Heo ◽  
Jinha Baek ◽  
Jiyeon Lee
Keyword(s):  
Health Beliefs ◽  
Hpv Vaccine ◽  
Vaccine Coverage

The Role of Perceived CSR Motive and Perceived CSR Fit on CSR Authenticity and Mediation Effect of OPR and Reputation on Supporting Behaviors

2021 ◽  
Vol 23 (4) ◽  
pp. 39-70
Author(s):  
Hyun-chur Kim ◽  
Yang-ho Choi ◽  
Bong-chul Kim
Keyword(s):  
Mediation Effect

A Study on the Creative Type and Effectiveness of Digital Outdoor Advertising by Creative Type

2021 ◽  
Vol 23 (4) ◽  
pp. 71-123
Author(s):  
Byoung Hee Kim ◽  
Hyun Jeong Kim
Keyword(s):  
Outdoor Advertising
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