The Korean Journal of Advertising and Public Relations
Latest Publications

TOTAL DOCUMENTS

239

(FIVE YEARS 104)

H-INDEX

2

(FIVE YEARS 1)

Published By Korean Association For Advertising And Public Relations

1738-2475

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Testing the Effectiveness of CSA(Corporate Social Advocacy) through Change of Attitude toward the Organization, Purchase and Boycott Intentions

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.230 ◽

2021 ◽

Vol 23 (4) ◽

pp. 230-264

Author(s):

Byeol Shin ◽

Sooyoung Cho

Keyword(s):

Social Advocacy ◽

Corporate Social

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A Comparative Study on the Dependence on News Release by Major Korean Media : With a Focus on General and Economic Dailies

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.201 ◽

2021 ◽

Vol 23 (4) ◽

pp. 201-229

Author(s):

Hee Sung Lee

Keyword(s):

Comparative Study ◽

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What Factors Affect the Perception of Authenticity of Corporate PR Campaigns?

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.300 ◽

2021 ◽

Vol 23 (4) ◽

pp. 300-332

Author(s):

Sungwook Hwang ◽

Hyojung Kim ◽

Sojung Kim

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An Exploratory Study of Online Ideation Meeting Performance : Focused on College Students

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.359 ◽

2021 ◽

Vol 23 (4) ◽

pp. 359-386

Author(s):

Woon-Han Kim

Keyword(s):

College Students ◽

Exploratory Study

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A Study on Recipients’ Recognition and Its Effects on Local Branding : Focusing on Outdoor Advertising by the Local Governments

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.161 ◽

2021 ◽

Vol 23 (4) ◽

pp. 161-200

Author(s):

Hae-soo Lee ◽

Mo Ran Yi

Keyword(s):

Local Governments ◽

Outdoor Advertising

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Analysis of Differences in Perceptions on the Importance of Public Interest Themes in Public Service Advertising

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.387 ◽

2021 ◽

Vol 23 (4) ◽

pp. 387-417

Author(s):

Ji Hye Kim ◽

Byoung Hee Kim

Keyword(s):

Public Service ◽

Public Interest ◽

Public Service Advertising ◽

Service Advertising

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HPV Vaccine Coverage on YouTube : The Effects of Producer, Source, Tone, and Health Beliefs on Viewer Responses

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.5 ◽

2021 ◽

Vol 23 (4) ◽

pp. 5-38

Author(s):

Jarim Kim ◽

Jongeun Heo ◽

Jinha Baek ◽

Jiyeon Lee

Keyword(s):

Health Beliefs ◽

Hpv Vaccine ◽

Vaccine Coverage

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The Role of Perceived CSR Motive and Perceived CSR Fit on CSR Authenticity and Mediation Effect of OPR and Reputation on Supporting Behaviors

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.39 ◽

2021 ◽

Vol 23 (4) ◽

pp. 39-70

Author(s):

Hyun-chur Kim ◽

Yang-ho Choi ◽

Bong-chul Kim

Keyword(s):

Mediation Effect

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The Effects of Characteristics of Social Media Influencers on Brand Attitude and Purchase Intention : The Mediating Role of Para-social Relationship

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.333 ◽

2021 ◽

Vol 23 (4) ◽

pp. 333-358

Author(s):

Eunsun Lee ◽

Mikyoung Kim

Keyword(s):

Social Media ◽

Purchase Intention ◽

Social Relationship ◽

Brand Attitude ◽

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A Study on the Creative Type and Effectiveness of Digital Outdoor Advertising by Creative Type

The Korean Journal of Advertising and Public Relations ◽

10.16914/kjapr.2021.23.4.71 ◽

2021 ◽

Vol 23 (4) ◽

pp. 71-123

Author(s):

Byoung Hee Kim ◽

Hyun Jeong Kim

Keyword(s):

Outdoor Advertising

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