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The Effects of the Experience of Korean Wave Content on the Korean Image, Purchasing Intentions for Korean Products and Medical Services, and Visiting Intention: A Focus on the Korean Wave in Emerging Markets (Brazil & UAE)
Journal of MICE & Tourism Research
◽
10.35176/jmtr.21.1.2
◽
2021
◽
Vol 21
(1)
◽
pp. 31-54
Author(s):
ji-Won Lee
◽
Do-Hee Kim
Keyword(s):
Emerging Markets
◽
Medical Services
◽
Korean Wave
Download Full-text
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