Effektives Customer Relationship Management
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Published By Gabler Verlag

9783409117678, 9783322823489

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Verbundwerbung — Ein Medium der Zukunft

Effektives Customer Relationship Management ◽

10.1007/978-3-322-82348-9_9 ◽

2001 ◽

pp. 179-193

Author(s):

Holger Weishaupt

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Grundzüge des Beschwerdemanagement

Effektives Customer Relationship Management ◽

10.1007/978-3-322-82348-9_6 ◽

2001 ◽

pp. 117-131 ◽

Cited By ~ 2

Author(s):

Werner Pepels

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Customer Service: Verbesserte Kommunikation und vertieftes Wissen über den Kunden führen zu einer langfristigen Geschäftspartnerschaft

Effektives Customer Relationship Management ◽

10.1007/978-3-322-82348-9_25 ◽

2001 ◽

pp. 431-444

Author(s):

Frank Otto ◽

Jeanne G. Surmont

Keyword(s):

Customer Service

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Virtuelle Competence Center: Neue Formen der unternehmensübergreifenden Kundenakquisition und -bindung im Internet

Effektives Customer Relationship Management ◽

10.1007/978-3-322-82348-9_21 ◽

2001 ◽

pp. 375-387 ◽

Cited By ~ 1

Author(s):

Winfried Felser

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Erfolgsorientiertes Customer Relationship Management (CRM) auf der Basis von Business Intelligence (BI)-Lösungen

Effektives Customer Relationship Management ◽

10.1007/978-3-322-82348-9_12 ◽

2001 ◽

pp. 233-255

Author(s):

Thomas Schulze

Keyword(s):

Customer Relationship Management ◽

Business Intelligence ◽

Relationship Management ◽

Customer Relationship

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Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing

Effektives Customer Relationship Management ◽

10.1007/978-3-322-82348-9_3 ◽

2001 ◽

pp. 49-84 ◽

Cited By ~ 9

Author(s):

Werner Pepels

Keyword(s):

Business To Business

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Adaptives Informationsmanagement für ein kundenorientiertes Customer Relationship Management

Effektives Customer Relationship Management ◽

10.1007/978-3-322-82348-9_24 ◽

2001 ◽

pp. 419-430

Author(s):

Axel Hahn

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship

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Multi-Channel-Management als Differenziator am Markt

Effektives Customer Relationship Management ◽

10.1007/978-3-322-82348-9_10 ◽

2001 ◽

pp. 195-210 ◽

Cited By ~ 1

Author(s):

Uwe Ritter

Keyword(s):

Channel Management

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Data Mining im CRM

Effektives Customer Relationship Management ◽

10.1007/978-3-322-82348-9_11 ◽

2001 ◽

pp. 211-231 ◽

Cited By ~ 9

Author(s):

Hajo Hippner ◽

Klaus D. Wilde

Keyword(s):

Data Mining

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CRM bei Banken: Vom Produkt zum Prozeßportal

Effektives Customer Relationship Management ◽

10.1007/978-3-322-82348-9_5 ◽

2001 ◽

pp. 101-115

Author(s):

Roland Schmid ◽

Volker Bach ◽

Hubert Österle

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