Wiley International Encyclopedia of Marketing
Latest Publications

TOTAL DOCUMENTS

322
(FIVE YEARS 0)

H-INDEX

8
(FIVE YEARS 0)

Published By John Wiley & Sons, Ltd

9781405161787, 9781444316568
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Product Platforms

2010 ◽  
Author(s):  
Marc H. Meyer ◽  
Olivier de Weck ◽  
Tucker Marion
Keyword(s):  
Product Platforms

Sales Force Strategy

2010 ◽  
Author(s):  
William L. Cron ◽  
David W. Cravens
Keyword(s):  
Sales Force

scholarly journals Voice of the Customer

2010 ◽  
Author(s):  
Steven P. Gaskin ◽  
Abbie Griffin ◽  
John R. Hauser ◽  
Gerald M. Katz ◽  
Robert L. Klein
Keyword(s):  
Voice Of The Customer
Load More ...
Sign in / Sign up

Export Citation Format

Share Document