Strategic Integrated Marketing Communications
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17

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Published By Routledge

9781315164342

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The IMC plan

Strategic Integrated Marketing Communications ◽

10.4324/9781315164342-14 ◽

2018 ◽

pp. 227-249

Author(s):

Larry Percy

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IMC messages

Strategic Integrated Marketing Communications ◽

10.4324/9781315164342-10 ◽

2018 ◽

pp. 153-226

Author(s):

Larry Percy

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Introduction to IMC

Strategic Integrated Marketing Communications ◽

10.4324/9781315164342-1 ◽

2018 ◽

pp. 1-67

Author(s):

Larry Percy

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Components of IMC

Strategic Integrated Marketing Communications ◽

10.4324/9781315164342-5 ◽

2018 ◽

pp. 69-152

Author(s):

Larry Percy

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Brands and IMC

Strategic Integrated Marketing Communications ◽

10.4324/9781315164342-3 ◽

2018 ◽

pp. 24-44

Author(s):

Larry Percy

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Finalizing and implementing the IMC plan

Strategic Integrated Marketing Communications ◽

10.4324/9781315164342-17 ◽

2018 ◽

pp. 268-289

Author(s):

Larry Percy

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Creative execution

Strategic Integrated Marketing Communications ◽

10.4324/9781315164342-13 ◽

2018 ◽

pp. 200-226

Author(s):

Larry Percy

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Companies and IMC

Strategic Integrated Marketing Communications ◽

10.4324/9781315164342-4 ◽

2018 ◽

pp. 45-68

Author(s):

Larry Percy

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Planning considerations

Strategic Integrated Marketing Communications ◽

10.4324/9781315164342-15 ◽

2018 ◽

pp. 229-249

Author(s):

Larry Percy

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Advertising

Strategic Integrated Marketing Communications ◽

10.4324/9781315164342-6 ◽

2018 ◽

pp. 71-93

Author(s):

Larry Percy

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