From Little's Law to Marketing Science
Latest Publications

TOTAL DOCUMENTS

17

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By The MIT Press

9780262331500

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Closing Statement

From Little's Law to Marketing Science ◽

10.7551/mitpress/9471.003.0019 ◽

2016 ◽

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Alleviating the Constant Stochastic Variance Assumption in Decision Research

From Little's Law to Marketing Science ◽

10.7551/mitpress/9471.003.0016 ◽

2016 ◽

Keyword(s):

Decision Research

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Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability

From Little's Law to Marketing Science ◽

10.7551/mitpress/9471.003.0009 ◽

2016 ◽

Keyword(s):

Dynamic Allocation

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Deriving Customer Lifetime Value from RFM Measures

From Little's Law to Marketing Science ◽

10.7551/mitpress/9471.003.0007 ◽

2016 ◽

Keyword(s):

Customer Lifetime Value ◽

Customer Lifetime ◽

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Optimal Internet Media Selection

From Little's Law to Marketing Science ◽

10.7551/mitpress/9471.003.0004 ◽

2016 ◽

Keyword(s):

Media Selection ◽

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Index

From Little's Law to Marketing Science ◽

10.7551/mitpress/9471.003.0021 ◽

2016 ◽

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Contributors

From Little's Law to Marketing Science ◽

10.7551/mitpress/9471.003.0020 ◽

2016 ◽

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Uninformative Advertising as an Invitation to Search

From Little's Law to Marketing Science ◽

10.7551/mitpress/9471.003.0015 ◽

2016 ◽

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The Value of Social Dynamics in Online Product Ratings Forums

From Little's Law to Marketing Science ◽

10.7551/mitpress/9471.003.0014 ◽

2016 ◽

Keyword(s):

Social Dynamics ◽

Online Product Ratings ◽

Product Ratings

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Moving from Customer Lifetime Value to Customer Equity

From Little's Law to Marketing Science ◽

10.7551/mitpress/9471.003.0006 ◽

2016 ◽

Keyword(s):

Customer Lifetime Value ◽

Customer Equity ◽

Customer Lifetime ◽

Download Full-text