Pro Logo
Latest Publications

TOTAL DOCUMENTS

12
(FIVE YEARS 0)

H-INDEX

1
(FIVE YEARS 0)

Published By Palgrave Macmillan UK

9781349514113, 9780230508897
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The brand life cycle and the global dimension

Pro Logo ◽  
2004 ◽  
pp. 138-164
Author(s):  
Michel Chevalier ◽  
Gérald Mazzalovo
Keyword(s):  
Life Cycle ◽  
Global Dimension

Structured consumer action

Pro Logo ◽  
2004 ◽  
pp. 239-262
Author(s):  
Michel Chevalier ◽  
Gérald Mazzalovo
Keyword(s):  
Consumer Action

Anti-brand communication

Pro Logo ◽  
2004 ◽  
pp. 41-69 ◽  
Author(s):  
Michel Chevalier ◽  
Gérald Mazzalovo
Keyword(s):  
Brand Communication

Postscript

Pro Logo ◽  
2004 ◽  
pp. 282-283
Author(s):  
Michel Chevalier ◽  
Gérald Mazzalovo

Brands and globalization

Pro Logo ◽  
2004 ◽  
pp. 265-281 ◽  
Author(s):  
Michel Chevalier ◽  
Gérald Mazzalovo

From value to progress

Pro Logo ◽  
2004 ◽  
pp. 70-88
Author(s):  
Michel Chevalier ◽  
Gérald Mazzalovo

What is a brand?

Pro Logo ◽  
2004 ◽  
pp. 11-40
Author(s):  
Michel Chevalier ◽  
Gérald Mazzalovo

Introduction

Pro Logo ◽  
2004 ◽  
pp. 1-5
Author(s):  
Michel Chevalier ◽  
Gérald Mazzalovo

Consumers’ behavior

Pro Logo ◽  
2004 ◽  
pp. 205-220
Author(s):  
Michel Chevalier ◽  
Gérald Mazzalovo

The brand audit

Pro Logo ◽  
2004 ◽  
pp. 165-199
Author(s):  
Michel Chevalier ◽  
Gérald Mazzalovo
Keyword(s):  
Brand Audit
Load More ...
Sign in / Sign up

Export Citation Format

Share Document