Winning in Service Markets
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TOTAL DOCUMENTS

17

(FIVE YEARS 0)

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0

(FIVE YEARS 0)

Published By WORLD SCIENTIFIC (US)

9781944659042, 9781944659066

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Developing Service Products and Brands

Winning in Service Markets ◽

10.1142/9781944659066_0004 ◽

2016 ◽

pp. 102-134

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Managing Relationships and Building Loyalty

Winning in Service Markets ◽

10.1142/9781944659066_0012 ◽

2016 ◽

pp. 440-488

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FRONT MATTER

Winning in Service Markets ◽

10.1142/9781944659066_fmatter ◽

2016 ◽

pp. i-xvii

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BACK MATTER

Winning in Service Markets ◽

10.1142/9781944659066_bmatter ◽

2016 ◽

pp. 608-685

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Positioning Services in Competitive Markets

Winning in Service Markets ◽

10.1142/9781944659066_0003 ◽

2016 ◽

pp. 67-99

Keyword(s):

Competitive Markets

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Creating and Capturing Value in the Service Economy

Winning in Service Markets ◽

10.1142/9781944659066_0001 ◽

2016 ◽

pp. 2-32

Keyword(s):

Service Economy

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Consumer Behavior in a Services Context

Winning in Service Markets ◽

10.1142/9781944659066_0002 ◽

2016 ◽

pp. 33-66

Keyword(s):

Consumer Behavior

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Pricing Services and Revenue Management

Winning in Service Markets ◽

10.1142/9781944659066_0006 ◽

2016 ◽

pp. 163-209

Keyword(s):

Revenue Management

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Designing Service Processes

Winning in Service Markets ◽

10.1142/9781944659066_0008 ◽

2016 ◽

pp. 268-307

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Building a World-Class Service Organization

Winning in Service Markets ◽

10.1142/9781944659066_0015 ◽

2016 ◽

pp. 591-607

Keyword(s):

Service Organization ◽

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