Market Assessment with OR Applications
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Published By CRC Press

9780429280900
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Distribution Management

2019 ◽  
pp. 71-77
Author(s):  
Adarsh Anand ◽  
Deepti Aggrawal ◽  
Mohini Agarwal
Keyword(s):  
Distribution Management

Need for Scientific Marketing Analysis

2019 ◽  
pp. 5-17
Author(s):  
Adarsh Anand ◽  
Deepti Aggrawal ◽  
Mohini Agarwal
Keyword(s):  
Marketing Analysis

Some Purchasing Policies Under Fluctuating Pricing

2019 ◽  
pp. 59-69
Author(s):  
Adarsh Anand ◽  
Deepti Aggrawal ◽  
Mohini Agarwal

Product and Brand Management

2019 ◽  
pp. 33-42
Author(s):  
Adarsh Anand ◽  
Deepti Aggrawal ◽  
Mohini Agarwal
Keyword(s):  
Brand Management ◽  
Product And Brand Management

Promotional Management Using OR Concepts

2019 ◽  
pp. 79-106
Author(s):  
Adarsh Anand ◽  
Deepti Aggrawal ◽  
Mohini Agarwal

Understanding the Consumer’s Perspective

2019 ◽  
pp. 19-31
Author(s):  
Adarsh Anand ◽  
Deepti Aggrawal ◽  
Mohini Agarwal

Pricing Decision: A General Perspective

2019 ◽  
pp. 43-57
Author(s):  
Adarsh Anand ◽  
Deepti Aggrawal ◽  
Mohini Agarwal
Keyword(s):  
Pricing Decision ◽  
General Perspective

Introduction to Marketing Management

2019 ◽  
pp. 1-4
Author(s):  
Adarsh Anand ◽  
Deepti Aggrawal ◽  
Mohini Agarwal
Keyword(s):  
Marketing Management
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