Western Journal of Speech Communication
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Published By Informa Uk (Taylor & Francis)

0193-6700
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Cognitive processing of one‐ and two‐sided persuasive messages

1991 ◽  
Vol 55 (4) ◽  
pp. 380-389 ◽  
Author(s):  
Jerold L. Hale ◽  
Paul A. Mongeau ◽  
Randi M. Thomas
Keyword(s):  
Cognitive Processing ◽  
Persuasive Messages

Places in the heart:The rhetorical force of an open text

1991 ◽  
Vol 55 (4) ◽  
pp. 339-353 ◽  
Author(s):  
Martha Solomon ◽  
Wayne J. McMullen
Keyword(s):  
Rhetorical Force
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