Handbook of Media Branding
Latest Publications

TOTAL DOCUMENTS

26

(FIVE YEARS 0)

H-INDEX

5

(FIVE YEARS 0)

Published By Springer International Publishing

9783319182353, 9783319182360

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Research Note: Generating Social Buzz for Media Brands: Conceptualizing Social Network Word of Mouth

Handbook of Media Branding ◽

10.1007/978-3-319-18236-0_22 ◽

2015 ◽

pp. 321-334 ◽

Author(s):

Lisa-Charlotte Wolter

Keyword(s):

Social Network ◽

Word Of Mouth ◽

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Research Note: Audience Perspectives on the Perceived Quality of Pure Play Distribution: A Cross-Platform Analysis

Handbook of Media Branding ◽

10.1007/978-3-319-18236-0_9 ◽

2015 ◽

pp. 129-142

Author(s):

Ronen Shay

Keyword(s):

Perceived Quality ◽

Research Note ◽

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Innovating and Trading TV Formats Through Brand Management Practices

Handbook of Media Branding ◽

10.1007/978-3-319-18236-0_13 ◽

2015 ◽

pp. 187-197

Author(s):

Sukhpreet Singh ◽

John Oliver

Keyword(s):

Management Practices ◽

Brand Management

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Emerging Industry Issues and Trends Influencing the Branding of Media Content

Handbook of Media Branding ◽

10.1007/978-3-319-18236-0_10 ◽

2015 ◽

pp. 145-156 ◽

Author(s):

Walter S. McDowell

Keyword(s):

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Media Brand Loyalty Through Online Audience Integration?

Handbook of Media Branding ◽

10.1007/978-3-319-18236-0_21 ◽

2015 ◽

pp. 307-319 ◽

Author(s):

Juliane A. Lischka

Keyword(s):

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Market Driven Media Brands: Supporting or Faking High Journalistic Quality?

Handbook of Media Branding ◽

10.1007/978-3-319-18236-0_24 ◽

2015 ◽

pp. 355-371 ◽

Author(s):

Gabriele Siegert

Keyword(s):

Market Driven ◽

Journalistic Quality

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Media Brands and the Advertising Market: Exploring the Potential of Branding in Media Organizations’ B2B Relationships

Handbook of Media Branding ◽

10.1007/978-3-319-18236-0_7 ◽

2015 ◽

pp. 97-110 ◽

Author(s):

Christoph Sommer

Keyword(s):

B2b Relationships ◽

Media Organizations

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Brands in International and Multi-Platform Expansion Strategies: Economic and Management Issues

Handbook of Media Branding ◽

10.1007/978-3-319-18236-0_4 ◽

2015 ◽

pp. 53-64 ◽

Author(s):

Gillian Doyle

Keyword(s):

Management Issues ◽

Expansion Strategies

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Media Branding 3.0: From Media Brands to Branded Entertainment and Information

Handbook of Media Branding ◽

10.1007/978-3-319-18236-0_2 ◽

2015 ◽

pp. 11-32 ◽

Author(s):

Sylvia M. Chan-Olmsted ◽

Ronen Shay

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Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era

Handbook of Media Branding ◽

10.1007/978-3-319-18236-0_12 ◽

2015 ◽

pp. 169-185 ◽

Author(s):

Stéphane Matteo ◽

Cinzia Dal Zotto

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