Marketing Automation
Latest Publications

TOTAL DOCUMENTS

26

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Wiley

9780470125427, 9781119197782

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Managing the P&L

Marketing Automation ◽

10.1002/9781119197782.ch3 ◽

2012 ◽

pp. 29-39

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Profit and Loss Component Details

Marketing Automation ◽

10.1002/9781119197782.ch2 ◽

2012 ◽

pp. 15-27

Keyword(s):

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Making Information Useful: Access, Delivery, and Organization

Marketing Automation ◽

10.1002/9781119197782.ch14 ◽

2012 ◽

pp. 183-203

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Profit and Loss Fundamentals

Marketing Automation ◽

10.1002/9781119197782.ch1 ◽

2012 ◽

pp. 7-14

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Strategic Marketing

Marketing Automation ◽

10.1002/9781119197782.ch20 ◽

2012 ◽

pp. 313-324

Keyword(s):

Strategic Marketing

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Measuring Return on Investment

Marketing Automation ◽

10.1002/9781119197782.ch5 ◽

2012 ◽

pp. 51-61

Keyword(s):

Return On Investment

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Marketing Customer Information

Marketing Automation ◽

10.1002/9781119197782.ch11 ◽

2012 ◽

pp. 137-147

Keyword(s):

Customer Information

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Conclusion

Marketing Automation ◽

10.1002/9781119197782.oth1 ◽

2012 ◽

pp. 325-327

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Advanced Topics

Marketing Automation ◽

10.1002/9781119197782.part3 ◽

2012 ◽

pp. 297-298

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Data Acquisition, Storage, and Retrieval

Marketing Automation ◽

10.1002/9781119197782.ch12 ◽

2012 ◽

pp. 149-172

Keyword(s):

Data Acquisition ◽

Storage And Retrieval

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