Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications

TOTAL DOCUMENTS

270

(FIVE YEARS 270)

H-INDEX

(FIVE YEARS 1)

Published By Springer International Publishing

9783030391645, 9783030391652

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Why do Consumers Procrastinate and What Happens Next? An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_92 ◽

2020 ◽

pp. 213-214

Author(s):

Shabnam Zanjani ◽

George Milne ◽

Deepa Pillai

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Self-Gift, Luxury Consumption, and Materialism: The Way to Happiness! An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_91 ◽

2020 ◽

pp. 211-212

Author(s):

Chiraz Aouina-Mejri ◽

Judith Partouche ◽

Tingting Mo

Keyword(s):

Luxury Consumption ◽

The Way

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Customer Engagement with Augmented Reality Mobile Apps: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_89 ◽

2020 ◽

pp. 207-208

Author(s):

Graeme McLean ◽

Alan Wilson

Keyword(s):

Augmented Reality ◽

Mobile Apps ◽

Customer Engagement

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Towards a Model of Inclusive Ethnic Advertising: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_88 ◽

2020 ◽

pp. 205-206

Author(s):

Tana Cristina Licsandru ◽

Charles Chi Cui

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A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_82 ◽

2020 ◽

pp. 183-184

Author(s):

Mary P. Harrison ◽

Sharon Beatty

Keyword(s):

Customer Experience

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Understanding Information Bias: The Perspective of Online Review Component: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_69 ◽

2020 ◽

pp. 157-158

Author(s):

Qiong Jia ◽

Yue Guo ◽

Stuart Barnes

Keyword(s):

Online Review ◽

Information Bias

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Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_61 ◽

2020 ◽

pp. 141-142

Author(s):

Lilly Ye ◽

Lili Gai ◽

Eyad Youssef ◽

Tao Jiang

Keyword(s):

Digital Age ◽

Gift Giving ◽

Consumer Review ◽

Online Consumer ◽

Online Consumer Review

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Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer–Brand Relationships: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_42 ◽

2020 ◽

pp. 103-104

Author(s):

Khaled Aboulnasr ◽

Gina Tran

Keyword(s):

Brand Relationships ◽

Hedonic Consumption

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The Logo Life Cycle: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_41 ◽

2020 ◽

pp. 101-102

Author(s):

Keven Malkewitz ◽

Nicholas Ketcham

Keyword(s):

Life Cycle

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I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-39165-2_36 ◽

2020 ◽

pp. 91-92

Author(s):

Oula Bayarassou ◽

Imène Becheur ◽

Pierre Valette-Florence

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Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Why do Consumers Procrastinate and What Happens Next? An Abstract

Self-Gift, Luxury Consumption, and Materialism: The Way to Happiness! An Abstract

Customer Engagement with Augmented Reality Mobile Apps: An Abstract

Towards a Model of Inclusive Ethnic Advertising: An Abstract

A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty: An Abstract

Understanding Information Bias: The Perspective of Online Review Component: An Abstract

Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving: An Abstract

Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer–Brand Relationships: An Abstract

The Logo Life Cycle: An Abstract

I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications