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Persuasion in Advertising
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TOTAL DOCUMENTS
5
(FIVE YEARS 0)
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0
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Published By Routledge
9780429230080
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What facilitates persuasion and what inhibits it?
Persuasion in Advertising
◽
10.4324/9780203299982-5
◽
2003
◽
pp. 13-36
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Rationality, symbolism and emotion in persuasion
Persuasion in Advertising
◽
10.4324/9780203299982-6
◽
2003
◽
pp. 37-66
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Persuasive advertising appeals, 3: cognitive approaches
Persuasion in Advertising
◽
10.4324/9780203299982-9
◽
2003
◽
pp. 133-176
Keyword(s):
Advertising Appeals
◽
Persuasive Advertising
◽
Cognitive Approaches
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Persuasive advertising appeals, 2
Persuasion in Advertising
◽
10.4324/9780203299982-8
◽
2003
◽
pp. 105-132
Keyword(s):
Advertising Appeals
◽
Persuasive Advertising
Download Full-text
Persuasive advertising appeals, 1
Persuasion in Advertising
◽
10.4324/9780203299982-7
◽
2003
◽
pp. 67-104
Keyword(s):
Advertising Appeals
◽
Persuasive Advertising
Download Full-text
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