Fallstudien zum Internationalen Management
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Published By Gabler Verlag

9783834929679, 9783834967930
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Internationales Personalmanagement – Auslandsdelegation bei der BASF SE

2011 ◽  
pp. 751-767 ◽  
Author(s):  
Walter A. Oechsler ◽  
Günther Trautwein ◽  
Martin Schwab

The Acquisition of Reebok by Adidas

2011 ◽  
pp. 713-731 ◽  
Author(s):  
Stefan Schmid ◽  
Tobias Dauth ◽  
Thomas Kotulla

Management internationaler Markenportfolios – SCA Tissue Europe

2011 ◽  
pp. 461-477 ◽  
Author(s):  
Ingolf Braun ◽  
Franz-RudoIf Esch ◽  
Tobias Langner

The Product and Branding Strategy of “Muji”

2011 ◽  
pp. 493-509 ◽  
Author(s):  
Thomas Foscht ◽  
Indrajit Sinha ◽  
Cesar Maloles ◽  
Judith Schloffer
Keyword(s):  
Branding Strategy
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