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Data-Driven Marketing
Latest Publications
TOTAL DOCUMENTS
16
(FIVE YEARS 0)
H-INDEX
0
(FIVE YEARS 0)
Published By John Wiley & Sons, Inc.
9781119198666, 9780470504543
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Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Show Me the ROI!
Data-Driven Marketing
◽
10.1002/9781119198666.ch5
◽
2012
◽
pp. 104-133
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Wow, That Product Is Exactly What I Need!
Data-Driven Marketing
◽
10.1002/9781119198666.ch9
◽
2012
◽
pp. 201-221
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Appendix for Instructors
Data-Driven Marketing
◽
10.1002/9781119198666.app
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2012
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pp. 275-277
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What's It Going to Take?
Data-Driven Marketing
◽
10.1002/9781119198666.ch10
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2012
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pp. 222-246
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Where Do You Start?
Data-Driven Marketing
◽
10.1002/9781119198666.ch2
◽
2012
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pp. 26-51
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The Marketing Divide
Data-Driven Marketing
◽
10.1002/9781119198666.ch1
◽
2012
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pp. 1-25
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The Five Essential Nonfinancial Metrics
Data-Driven Marketing
◽
10.1002/9781119198666.ch4
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2012
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pp. 73-103
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The 10 Classical Marketing Metrics
Data-Driven Marketing
◽
10.1002/9781119198666.ch3
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2012
◽
pp. 52-71
Keyword(s):
Marketing Metrics
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All Customers Are Not Equal
Data-Driven Marketing
◽
10.1002/9781119198666.ch6
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2012
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pp. 134-155
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INDEX
Data-Driven Marketing
◽
10.1002/9781119198666.index
◽
2012
◽
pp. 285-298
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