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Nation branding
Latest Publications
TOTAL DOCUMENTS
10
(FIVE YEARS 0)
H-INDEX
0
(FIVE YEARS 0)
Published By Routledge
9780080554570
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Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Elements of nation-branding strategy
Nation branding
◽
10.4324/9780080554570-20
◽
2010
◽
pp. 211-237
Keyword(s):
Nation Branding
◽
Branding Strategy
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Nation branding and national identity 107
Nation branding
◽
10.4324/9780080554570-14
◽
2010
◽
pp. 116-139
Keyword(s):
National Identity
◽
Nation Branding
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The relevance, scope and evolution of nation branding Country Case Insight – South Africa 5
Nation branding
◽
10.4324/9780080554570-9
◽
2010
◽
pp. 22-51
Keyword(s):
South Africa
◽
Nation Branding
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From country-of-origin and national identity to nation branding
Nation branding
◽
10.4324/9780080554570-15
◽
2010
◽
pp. 140-168
Keyword(s):
National Identity
◽
Country Of Origin
◽
Nation Branding
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Nation-brand identity, image and positioning
Nation branding
◽
10.4324/9780080554570-10
◽
2010
◽
pp. 52-71
Keyword(s):
Brand Identity
◽
Nation Brand
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Ethical imperatives in nation branding 165
Nation branding
◽
10.4324/9780080554570-17
◽
2010
◽
pp. 170-185
Keyword(s):
Nation Branding
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Nation branding and the country-of-origin effect Country Case Insight – Switzerland 79
Nation branding
◽
10.4324/9780080554570-13
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2010
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pp. 90-115
Keyword(s):
Country Of Origin
◽
Nation Branding
◽
Origin Effect
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Future horizons for nation branding
Nation branding
◽
10.4324/9780080554570-21
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2010
◽
pp. 238-253
Keyword(s):
Nation Branding
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Pragmatic challenges to the nation-branding concept
Nation branding
◽
10.4324/9780080554570-18
◽
2010
◽
pp. 186-209
Keyword(s):
Nation Branding
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Nation-brand equity 59
Nation branding
◽
10.4324/9780080554570-11
◽
2010
◽
pp. 72-88
Keyword(s):
Brand Equity
◽
Nation Brand
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