Advertising and the Transformation of Screen Cultures
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42

(FIVE YEARS 42)

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Published By Amsterdam University Press

9789048541560, 9789462989153

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Advertising and the Transformation of Screen Cultures ◽

10.1515/9789048541560-012 ◽

2021 ◽

pp. 315-332

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Index

Advertising and the Transformation of Screen Cultures ◽

10.1515/9789048541560-013 ◽

2021 ◽

pp. 333-338

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6. Advertising as Commercial Speech: Truth and Trademarks in Testimonial Advertising

Advertising and the Transformation of Screen Cultures ◽

10.1515/9789048541560-007 ◽

2021 ◽

pp. 195-214

Author(s):

Patrick Vonderau

Keyword(s):

Commercial Speech

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1. Early Cinema, Process Films, and Screen Advertising

Advertising and the Transformation of Screen Cultures ◽

10.1515/9789048541560-002 ◽

2021 ◽

pp. 21-48

Author(s):

Yvonne Zimmermann

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Introduction

Advertising and the Transformation of Screen Cultures ◽

10.1515/9789048541560-001 ◽

2021 ◽

pp. 7-20

Author(s):

Bo Florin ◽

Patrick Vonderau ◽

Yvonne Zimmermann

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8. Moving Objects: The Case of Volvo

Advertising and the Transformation of Screen Cultures ◽

10.1515/9789048541560-009 ◽

2021 ◽

pp. 245-268

Author(s):

Bo Florin

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9. Cinematic Intertexts: h&m Goes YouTube

Advertising and the Transformation of Screen Cultures ◽

10.1515/9789048541560-010 ◽

2021 ◽

pp. 269-290

Author(s):

Bo Florin

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5. Advertising and the Apparatus : Cinema, Television, and Out-of-Home Screens

Advertising and the Transformation of Screen Cultures ◽

10.1515/9789048541560-006 ◽

2021 ◽

pp. 155-194

Author(s):

Yvonne Zimmermann

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4. Advertising as Institution: Charles Wilp and German Television, 1950– 1970

Advertising and the Transformation of Screen Cultures ◽

10.1515/9789048541560-005 ◽

2021 ◽

pp. 113-154

Author(s):

Patrick Vonderau

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Frontmatter

Advertising and the Transformation of Screen Cultures ◽

10.1515/9789048541560-fm ◽

2021 ◽

pp. 1-4

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