Measuring Marketing
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127

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Published By John Wiley & Sons, Inc.

9781119199205, 9781118153741

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Recall

Measuring Marketing ◽

10.1002/9781119199205.ch47 ◽

2015 ◽

pp. 157-159

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Cost per Gross Rating Point (CPP)

Measuring Marketing ◽

10.1002/9781119199205.ch52 ◽

2015 ◽

pp. 171-172

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Return on CustomerSM

Measuring Marketing ◽

10.1002/9781119199205.ch27 ◽

2015 ◽

pp. 91-92

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Return on Sales

Measuring Marketing ◽

10.1002/9781119199205.ch6 ◽

2015 ◽

pp. 17-18

Keyword(s):

Return On Sales

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About the Author

Measuring Marketing ◽

10.1002/9781119199205.about ◽

2015 ◽

pp. 335-335

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Close Process and Close Ratio

Measuring Marketing ◽

10.1002/9781119199205.ch100 ◽

2015 ◽

pp. 297-299

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Shrinkage to Net Sales

Measuring Marketing ◽

10.1002/9781119199205.ch88 ◽

2015 ◽

pp. 257-258

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Cost per Click

Measuring Marketing ◽

10.1002/9781119199205.ch66 ◽

2015 ◽

pp. 209-210

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Independent Sales Representative Analysis

Measuring Marketing ◽

10.1002/9781119199205.ch93 ◽

2015 ◽

pp. 273-274

Keyword(s):

Sales Representative

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Cost per Sales Dollar

Measuring Marketing ◽

10.1002/9781119199205.ch73 ◽

2015 ◽

pp. 225-226

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