Innovatives Markenmanagement - The Role of Origin of Fame in Influencer Branding
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Published By Springer Fachmedien Wiesbaden

9783658275426, 9783658275433

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Conclusion, Reflection and Outlook

Innovatives Markenmanagement - The Role of Origin of Fame in Influencer Branding ◽

10.1007/978-3-658-27543-3_4 ◽

2019 ◽

pp. 201-235

Author(s):

Julia Sinnig

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Relevance of Influencers for Brand Management

Innovatives Markenmanagement - The Role of Origin of Fame in Influencer Branding ◽

10.1007/978-3-658-27543-3_1 ◽

2019 ◽

pp. 1-31

Author(s):

Julia Sinnig

Keyword(s):

Brand Management

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Empirical Model Validation and Hypotheses Testing

Innovatives Markenmanagement - The Role of Origin of Fame in Influencer Branding ◽

10.1007/978-3-658-27543-3_3 ◽

2019 ◽

pp. 111-199

Author(s):

Julia Sinnig

Keyword(s):

Model Validation ◽

Empirical Model ◽

Hypotheses Testing

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Theoretical Foundations and Development of Research Model

Innovatives Markenmanagement - The Role of Origin of Fame in Influencer Branding ◽

10.1007/978-3-658-27543-3_2 ◽

2019 ◽

pp. 33-109

Author(s):

Julia Sinnig

Keyword(s):

Research Model ◽

Theoretical Foundations

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