Doing Research Projects in Marketing, Management and Consumer Research
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23

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Published By Taylor & Francis

9780203411445, 9780203402597

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Introduction

Doing Research Projects in Marketing, Management and Consumer Research ◽

10.4324/9780203402597_introduction ◽

2010 ◽

pp. 1-2 ◽

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Critical research and critical discourse analysis

Doing Research Projects in Marketing, Management and Consumer Research ◽

10.4324/9780203402597_chapter_8 ◽

2010 ◽

pp. 142-160

Keyword(s):

Discourse Analysis ◽

Critical Discourse Analysis ◽

Critical Discourse ◽

Critical Research

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Major themes and concepts of interpretive research

Doing Research Projects in Marketing, Management and Consumer Research ◽

10.4324/9780203402597_chapter_5 ◽

2010 ◽

pp. 90-110

Keyword(s):

Interpretive Research

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Appendix

Doing Research Projects in Marketing, Management and Consumer Research ◽

10.4324/9780203402597_appendix ◽

2010 ◽

pp. 194-195

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Other approaches

Doing Research Projects in Marketing, Management and Consumer Research ◽

10.4324/9780203402597_chapter_10 ◽

2010 ◽

pp. 177-193

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Ethnography

Doing Research Projects in Marketing, Management and Consumer Research ◽

10.4324/9780203402597_chapter_7 ◽

2010 ◽

pp. 127-141

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Interpretive perspectives and the independent research project

Doing Research Projects in Marketing, Management and Consumer Research ◽

10.4324/9780203402597_chapter_1 ◽

2010 ◽

pp. 3-25

Keyword(s):

Independent Research ◽

Research Project

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Gathering qualitative data for interpretation

Doing Research Projects in Marketing, Management and Consumer Research ◽

10.4324/9780203402597_chapter_4 ◽

2010 ◽

pp. 70-89

Keyword(s):

Qualitative Data

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Semiotics in marketing and consumer research

Doing Research Projects in Marketing, Management and Consumer Research ◽

10.4324/9780203402597_chapter_9 ◽

2010 ◽

pp. 161-176

Keyword(s):

Consumer Research

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Choosing the topic

Doing Research Projects in Marketing, Management and Consumer Research ◽

10.4324/9780203402597_chapter_2 ◽

2010 ◽

pp. 26-47

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