Place Event Marketing in the Asia Pacific Region
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Conclusions

2021 ◽  
pp. 162-176
Author(s):  
Waldemar Cudny

Events across ASEAN

2021 ◽  
pp. 60-76
Author(s):  
Nicholas Wise

Brand association with a participant sporting event

2021 ◽  
pp. 77-94
Author(s):  
Yosuke Tsuji ◽  
Carolin Schlueter
Keyword(s):  
Brand Association ◽  
Sporting Event

From religious festival to cultural carnival

2021 ◽  
pp. 107-124
Author(s):  
Aparajita De
Keyword(s):  
Religious Festival

“It's coming home!”

2021 ◽  
pp. 143-161
Author(s):  
Richard Keith Wright ◽  
Christopher Barron

When ordinary life becomes extraordinary

2021 ◽  
pp. 14-29
Author(s):  
Shu-Wei Tsai
Keyword(s):  
Ordinary Life

Introduction

2021 ◽  
pp. 1-13
Author(s):  
Waldemar Cudny

Film, fashion, events, and city branding of Mumbai, India

2021 ◽  
pp. 125-142
Author(s):  
Sanjukta Sattar
Keyword(s):  
City Branding
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