Contemporary Thoughts on Corporate Branding and Corporate Identity Management
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Published By Palgrave Macmillan UK

9781349360628, 9780230583221

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Strategic Corporate Re-branding

Contemporary Thoughts on Corporate Branding and Corporate Identity Management ◽

10.1057/9780230583221_10 ◽

2008 ◽

pp. 166-186

Author(s):

Patrick Cettier ◽

Bernd Schmitt

Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Branding, Identity and Communications

Contemporary Thoughts on Corporate Branding and Corporate Identity Management ◽

10.1057/9780230583221_6 ◽

2008 ◽

pp. 91-114 ◽

Cited By ~ 5

Author(s):

Sue Vaux Halliday ◽

Sven Kuenzel

Keyword(s):

Corporate Branding ◽

Brand Identification

The Power of Corporate Brand Names: Integrated Marketing in Action

Contemporary Thoughts on Corporate Branding and Corporate Identity Management ◽

10.1057/9780230583221_9 ◽

2008 ◽

pp. 150-165

Author(s):

Brian C. Sowa

Keyword(s):

Brand Names ◽

Integrated Marketing ◽

Corporate Brand

Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City

Contemporary Thoughts on Corporate Branding and Corporate Identity Management ◽

10.1057/9780230583221_5 ◽

2008 ◽

pp. 66-90

Author(s):

Robyn Stokes

Aligning Corporate Brand Perceptions: Does it Matter?

Contemporary Thoughts on Corporate Branding and Corporate Identity Management ◽

10.1057/9780230583221_4 ◽

2008 ◽

pp. 47-65

Author(s):

Tatiana Anisimova ◽

Felix Mavondo

Keyword(s):

Corporate Brand

Introduction

Contemporary Thoughts on Corporate Branding and Corporate Identity Management ◽

10.1057/9780230583221_1 ◽

2008 ◽

pp. 1-4

Author(s):

T. C. Melewar ◽

Elif Karaosmanoğlu

A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance

Contemporary Thoughts on Corporate Branding and Corporate Identity Management ◽

10.1057/9780230583221_3 ◽

2008 ◽

pp. 23-46 ◽

Cited By ~ 1

Author(s):

Hamed M. Shamma ◽

Salah S. Hassan

Keyword(s):

Brand Equity ◽

Corporate Performance ◽

Corporate Brand ◽

Multiple Stakeholder ◽

Stakeholder Perspective

Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communication

Contemporary Thoughts on Corporate Branding and Corporate Identity Management ◽

10.1057/9780230583221_12 ◽

2008 ◽

pp. 205-226 ◽

Cited By ~ 1

Author(s):

Roy Langer ◽

Richard J. Varey

Keyword(s):

Corporate Communication

Renault-Nissan: A Study into the Advantages of a Prior Strategic Alliance in the Development of a Post-merger Corporate Identity

Contemporary Thoughts on Corporate Branding and Corporate Identity Management ◽

10.1057/9780230583221_11 ◽

2008 ◽

pp. 187-204

Author(s):

T. C. Melewar ◽

David Stark ◽

Elif Karaosmanoğlu

Keyword(s):

Strategic Alliance ◽

Corporate Identity

Organizational Branding within Creative SMEs

Contemporary Thoughts on Corporate Branding and Corporate Identity Management ◽

10.1057/9780230583221_7 ◽

2008 ◽

pp. 115-137

Author(s):

Shaun M. Powell

Contemporary Thoughts on Corporate Branding and Corporate Identity ManagementLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Palgrave Macmillan UK

Strategic Corporate Re-branding

Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Branding, Identity and Communications

The Power of Corporate Brand Names: Integrated Marketing in Action

Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City

Aligning Corporate Brand Perceptions: Does it Matter?

Introduction

A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance

Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communication

Renault-Nissan: A Study into the Advantages of a Prior Strategic Alliance in the Development of a Post-merger Corporate Identity

Organizational Branding within Creative SMEs

Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Latest Publications