Marketing Weiterdenken
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Published By Springer Fachmedien Wiesbaden

9783658315627, 9783658315634
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Wachstumspfade zur Überwindung des Digitalisierungsparadoxes

2020 ◽  
pp. 453-466
Author(s):  
Thorsten Posselt ◽  
Heiko Gebauer ◽  
Alexander Arzt

Performance Marketing in der Online-Sphäre

2020 ◽  
pp. 375-402
Author(s):  
Gerrit Heinemann ◽  
Stefan Zarnic

Customer Success

2020 ◽  
pp. 357-373
Author(s):  
Wolfgang Ulaga ◽  
Andreas Eggert ◽  
Anna Gehring

Elephas Maximus Indicus

2020 ◽  
pp. 277-305
Author(s):  
Ishwar Haritas ◽  
Arindam Das
Keyword(s):  
Elephas Maximus

Red Tsunami

2020 ◽  
pp. 215-259
Author(s):  
Heiko M. Stutzinger ◽  
Mark Wächter

Marketing Weiterdenken mit der Service Profit Chain

2020 ◽  
pp. 183-194
Author(s):  
Jens Hogreve ◽  
Anja Iseke ◽  
Klaus Derfuß
Keyword(s):  
Service Profit Chain

Markenführung Weiterdenken

2020 ◽  
pp. 597-613
Author(s):  
Christoph Burmann ◽  
Stefanie Barth
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