Classroom Companion: Business - Cause-Related Marketing
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Published By Springer International Publishing

9783030654542, 9783030654559
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Project “Soup of Aid” as a Cause-Related Marketing Campaign

2021 ◽  
pp. 117-125
Author(s):  
Katarína Vitálišová ◽  
Kamila Borseková ◽  
Anna Vaňová ◽  
Darina Rojíková
Keyword(s):  
Marketing Campaign ◽  
Cause Related Marketing

TOMS: “We Are in Business to Improve Lives”

2021 ◽  
pp. 139-152
Author(s):  
M. Victoria Carrillo-Duran ◽  
Ana Castillo-Diaz

Teaching Notes

2021 ◽  
pp. 313-435
Author(s):  
M. Mercedes Galan-Ladero ◽  
Clementina Galera-Casquet ◽  
Helena M. Alves

Cause-Related Marketing (CRM) of Ausonia’s Campaigns

2021 ◽  
pp. 223-233
Author(s):  
Estela Núñez-Barriopedro ◽  
Cristina Blanco González-Tejero ◽  
Laura Flores-Lario
Keyword(s):  
Cause Related Marketing
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