Corporate Brand Management
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Published By Gabler

9783834903471
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Corporate Brands bei Mergers & Acquisitions gestalten

2007 ◽  
pp. 195-218 ◽  
Author(s):  
Franz-Rudolf Esch ◽  
Benita Brockdorff ◽  
Tobias Langner ◽  
Torsten Tomczak
Keyword(s):  
Corporate Brands

Mehrmarkensysteme steuern und restrukturieren

2007 ◽  
pp. 149-171
Author(s):  
Franz-Rudolf Esch ◽  
Simone Roth

Corporate Branding auf Handlungsoptionen abstimmen

2007 ◽  
pp. 101-128 ◽  
Author(s):  
Tobias Langner ◽  
Franz-Rudolf Esch
Keyword(s):  
Corporate Branding

Identität einer Corporate Brand erfassen und entwickeln

2007 ◽  
pp. 53-74 ◽  
Author(s):  
Franz-Rudolf Esch ◽  
Greg Kiss ◽  
Simone Roth
Keyword(s):  
Corporate Brand

Controlling des Corporate Brand Management

2007 ◽  
pp. 313-346
Author(s):  
Franz-Rudolf Esch ◽  
Patrick Geus ◽  
Joachim Kernstock ◽  
Tim Oliver Brexendorf
Keyword(s):  
Brand Management ◽  
Corporate Brand ◽  
Corporate Brand Management

Markenallianzen gestalten

2007 ◽  
pp. 173-194
Author(s):  
Franz-Rudolf Esch ◽  
Jörn Redler

Kommunikation auf Handlungsoptionen abstimmen

2007 ◽  
pp. 219-249
Author(s):  
Franz-Rudolf Esch ◽  
Marco Hardiman ◽  
Michaela Mundt
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