Brand Hate
Latest Publications

TOTAL DOCUMENTS

7

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Springer International Publishing

9783319415185, 9783319415192

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

What Is Brand Hate?

Brand Hate ◽

10.1007/978-3-319-41519-2_2 ◽

2016 ◽

pp. 17-36 ◽

Cited By ~ 2

Author(s):

S. Umit Kucuk

Keyword(s):

Brand Hate

What Is Hate?

Brand Hate ◽

10.1007/978-3-319-41519-2_1 ◽

2016 ◽

pp. 1-15

Author(s):

S. Umit Kucuk

Antecedents of Brand Hate

Brand Hate ◽

10.1007/978-3-319-41519-2_3 ◽

2016 ◽

pp. 37-56 ◽

Cited By ~ 1

Author(s):

S. Umit Kucuk

Keyword(s):

Brand Hate

Semiotics of Brand Hate

Brand Hate ◽

10.1007/978-3-319-41519-2_5 ◽

2016 ◽

pp. 67-91

Author(s):

S. Umit Kucuk

Keyword(s):

Brand Hate

Managing Brand Hate

Brand Hate ◽

10.1007/978-3-319-41519-2_7 ◽

2016 ◽

pp. 125-136

Author(s):

S. Umit Kucuk

Keyword(s):

Brand Hate

Consequences of Brand Hate

Brand Hate ◽

10.1007/978-3-319-41519-2_4 ◽

2016 ◽

pp. 57-66 ◽

Cited By ~ 1

Author(s):

S. Umit Kucuk

Keyword(s):

Brand Hate

Legality of Brand Hate

Brand Hate ◽

10.1007/978-3-319-41519-2_6 ◽

2016 ◽

pp. 93-124

Author(s):

S. Umit Kucuk

Keyword(s):

Brand Hate