Management for Professionals - Brand Growth Barriers
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Published By Springer Berlin Heidelberg

9783642371073, 9783642371080

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Planning, Forecasting and Monitoring Growth

Management for Professionals - Brand Growth Barriers ◽

10.1007/978-3-642-37108-0_6 ◽

2013 ◽

pp. 109-118

Author(s):

Ralph Krüger ◽

Andreas Stumpf

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Identifying Growth Barriers

Management for Professionals - Brand Growth Barriers ◽

10.1007/978-3-642-37108-0_3 ◽

2013 ◽

pp. 33-50

Author(s):

Ralph Krüger ◽

Andreas Stumpf

Keyword(s):

Growth Barriers

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The Wonderful World of Growing Brands

Management for Professionals - Brand Growth Barriers ◽

10.1007/978-3-642-37108-0_1 ◽

2013 ◽

pp. 1-14

Author(s):

Ralph Krüger ◽

Andreas Stumpf

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Understanding Growth Barriers

Management for Professionals - Brand Growth Barriers ◽

10.1007/978-3-642-37108-0_4 ◽

2013 ◽

pp. 51-74

Author(s):

Ralph Krüger ◽

Andreas Stumpf

Keyword(s):

Growth Barriers

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Requirements of Growth-Oriented Brand Management

Management for Professionals - Brand Growth Barriers ◽

10.1007/978-3-642-37108-0_2 ◽

2013 ◽

pp. 15-31

Author(s):

Ralph Krüger ◽

Andreas Stumpf

Keyword(s):

Brand Management

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Overcoming Growth Barriers

Management for Professionals - Brand Growth Barriers ◽

10.1007/978-3-642-37108-0_5 ◽

2013 ◽

pp. 75-107

Author(s):

Ralph Krüger ◽

Andreas Stumpf

Keyword(s):

Growth Barriers

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