Kundenwert
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Published By Gabler Verlag

9783834943453, 9783834992888
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Ethische Implikationen einer kundenwertorientierten Marktbearbeitung

Kundenwert ◽  
2006 ◽  
pp. 801-824 ◽  
Author(s):  
Dirk Hohm ◽  
Ursula Hansen ◽  
Sonia Geisler

Customer Value Management in Franchisesystemen

Kundenwert ◽  
2006 ◽  
pp. 655-682
Author(s):  
Dieter Ahlert ◽  
Eva-Maria Gust
Keyword(s):  
Customer Value ◽  
Value Management ◽  
Customer Value Management

Kundenwertorientiertes Rückgewinnungsmanagement

Kundenwert ◽  
2006 ◽  
pp. 509-530 ◽  
Author(s):  
Bernd Stauss ◽  
Christian Friege

Kundenbewertung und Shareholder Value – Versuch einer Synthese

Kundenwert ◽  
2006 ◽  
pp. 425-445 ◽  
Author(s):  
Heinz K. Stahl ◽  
Kurt Matzler ◽  
Hans H. Hinterhuber
Keyword(s):  
Shareholder Value

Konzept zur effizienten Gestaltung von Kundenbeziehungen durch Kundenwertmanagement

Kundenwert ◽  
2006 ◽  
pp. 607-624 ◽  
Author(s):  
Linda I. Spahlinger ◽  
Andreas Herrmann ◽  
Frank Huber ◽  
Stephanie Magin
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