Persuasion in Advertising
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TOTAL DOCUMENTS

14

(FIVE YEARS 0)

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0

(FIVE YEARS 0)

Published By Routledge

9780415322232, 9780203299982

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Persuasive advertising appeals, 4

Persuasion in Advertising ◽

10.4324/9780203299982_chapter_6 ◽

2010 ◽

pp. 165-196

Keyword(s):

Advertising Appeals ◽

Persuasive Advertising

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Persuasive advertising appeals, 2

Persuasion in Advertising ◽

10.4324/9780203299982_chapter_4 ◽

2010 ◽

pp. 93

Keyword(s):

Advertising Appeals ◽

Persuasive Advertising

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Persuasive advertising appeals, 3

Persuasion in Advertising ◽

10.4324/9780203299982_chapter_5 ◽

2010 ◽

pp. 121-164

Keyword(s):

Advertising Appeals ◽

Persuasive Advertising

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What facilitates persuasion and what inhibits it?

Persuasion in Advertising ◽

10.4324/9780203299982_chapter_1 ◽

2010 ◽

pp. 1-24

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Persuasive advertising appeals, 1

Persuasion in Advertising ◽

10.4324/9780203299982_chapter_3 ◽

2010 ◽

pp. 55-92

Keyword(s):

Advertising Appeals ◽

Persuasive Advertising

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Rationality, symbolism and emotion in persuasion

Persuasion in Advertising ◽

10.4324/9780203299982_chapter_2 ◽

2010 ◽

pp. 25-54

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Persuasive advertising appeals, 1

Persuasion in Advertising ◽

10.4324/9780203299982.ch3 ◽

2003 ◽

Keyword(s):

Advertising Appeals ◽

Persuasive Advertising

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Rationality, symbolism and emotion in persuasion

Persuasion in Advertising ◽

10.4324/9780203299982.ch2 ◽

2003 ◽

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What facilitates persuasion and what inhibits it?

Persuasion in Advertising ◽

10.4324/9780203299982.ch1 ◽

2003 ◽

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Front Matter

Persuasion in Advertising ◽

10.4324/9780203299982.fmatt ◽

2003 ◽

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