Handbook of Research on Gender and Marketing
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14

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Published By Edward Elgar Publishing

9781788115384

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Thinking through feminist theorising: poststructuralist feminism, ecofeminism and intersectionality

Handbook of Research on Gender and Marketing ◽

10.4337/9781788115384.00015 ◽

2019 ◽

pp. 229-251 ◽

Cited By ~ 1

Author(s):

Pauline Maclaran

Keyword(s):

Poststructuralist Feminism

Rethinking feminist waves

Handbook of Research on Gender and Marketing ◽

10.4337/9781788115384.00016 ◽

2019 ◽

pp. 252-272

Author(s):

Alexandra S. Rome

Towards (and beyond) LGBTQ+ studies in marketing and consumer research

Handbook of Research on Gender and Marketing ◽

10.4337/9781788115384.00017 ◽

2019 ◽

pp. 273-293 ◽

Cited By ~ 2

Author(s):

Jack Coffin

Keyword(s):

Consumer Research ◽

Lgbtq Studies

No more mister mom: masculinity and consumption

Handbook of Research on Gender and Marketing ◽

10.4337/9781788115384.00014 ◽

2019 ◽

pp. 211-228 ◽

Cited By ~ 2

Author(s):

Jacob Ostberg

Gender and sexed bodies: embodiment, corporeality, physical mastery and the gaze

Handbook of Research on Gender and Marketing ◽

10.4337/9781788115384.00009 ◽

2019 ◽

pp. 63-100 ◽

Cited By ~ 1

Author(s):

Jan Brace-Govan

Keyword(s):

The Gaze

Gender East and West: transnational gender theory and global marketing research

Handbook of Research on Gender and Marketing ◽

10.4337/9781788115384.00008 ◽

2019 ◽

pp. 45-62

Author(s):

Katherine C. Sredl

Keyword(s):

Marketing Research ◽

Gender Theory ◽

Global Marketing ◽

East And West

Gendered advertising: content, effectiveness and effects – psychological perspective

Handbook of Research on Gender and Marketing ◽

10.4337/9781788115384.00006 ◽

2019 ◽

pp. 8-27 ◽

Cited By ~ 1

Author(s):

Magdalena Zawisza

Keyword(s):

Psychological Perspective ◽

Advertising Content

Critical consumers: discourses of women, sexuality, and objectification

Handbook of Research on Gender and Marketing ◽

10.4337/9781788115384.00012 ◽

2019 ◽

pp. 168-185

Author(s):

Gry Hongsmark Knudsen

Patriarchal myths debunked: applying a dialectic of extremes to women’s erotic consumption

Handbook of Research on Gender and Marketing ◽

10.4337/9781788115384.00011 ◽

2019 ◽

pp. 117-167

Author(s):

Luciana Walther

The TCR perspective of gender: moving from critical theory to an activism-praxis orientation

Handbook of Research on Gender and Marketing ◽

10.4337/9781788115384.00013 ◽

2019 ◽

pp. 186-210 ◽

Cited By ~ 2

Author(s):

Laurel Steinfield

Keyword(s):

Critical Theory