Political Marketing Alchemy
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5

(FIVE YEARS 5)

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Published By Springer International Publishing

9783030537128, 9783030537135

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

“Where Are We Going?” From Market Intelligence to Market Surveillance

Political Marketing Alchemy ◽

10.1007/978-3-030-53713-5_5 ◽

2020 ◽

pp. 91-101

Author(s):

André Turcotte

Keyword(s):

Market Intelligence ◽

Market Surveillance

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Media Polls: The Gallup Legacy

Political Marketing Alchemy ◽

10.1007/978-3-030-53713-5_2 ◽

2020 ◽

pp. 21-56

Author(s):

André Turcotte

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Market Intelligence: Glamor and Grief

Political Marketing Alchemy ◽

10.1007/978-3-030-53713-5_4 ◽

2020 ◽

pp. 73-89

Author(s):

André Turcotte

Keyword(s):

Market Intelligence

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How We Got Here

Political Marketing Alchemy ◽

10.1007/978-3-030-53713-5_1 ◽

2020 ◽

pp. 1-20

Author(s):

André Turcotte

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Commercial Opinion Research: Show Me the Money

Political Marketing Alchemy ◽

10.1007/978-3-030-53713-5_3 ◽

2020 ◽

pp. 57-71

Author(s):

André Turcotte

Keyword(s):

Research Show

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