Handbuch Marketing-Controlling
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(FIVE YEARS 33)

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Published By Springer Berlin Heidelberg

9783662628362, 9783662628379
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Delphi-Analyse

2021 ◽  
pp. 205-222
Author(s):  
Michael Häder

Controller versus Data Scientist: Welche Berufsgruppe überlebt den digitalen Wandel?

2021 ◽  
pp. 17-40
Author(s):  
Klaus-Peter Schoeneberg ◽  
Christian von Schudnat ◽  
Erkan Gürbüz
Keyword(s):  
Versus Data ◽  
Data Scientist

Online-Marketing-Controlling

2021 ◽  
pp. 295-312
Author(s):  
Christopher Zerres ◽  
Dieter K. Tscheulin ◽  
Kai Israel
Keyword(s):  
Online Marketing

Balanced Scorecard

2021 ◽  
pp. 557-569
Author(s):  
Sascha Götte
Keyword(s):  
Balanced Scorecard

E-Commerce-Controlling

2021 ◽  
pp. 493-519
Author(s):  
Marc Ehlbeck ◽  
Stephan Schosser ◽  
Jan Wind

Besonderheiten des Controlling im Dienstleistungsmarketing

2021 ◽  
pp. 695-712
Author(s):  
Manfred Bruhn ◽  
Karsten Hadwich

Markencontrolling

2021 ◽  
pp. 405-423
Author(s):  
Franz-Rudolf Esch

Vertriebscontrolling

2021 ◽  
pp. 467-492
Author(s):  
Reinhard Hünerberg
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