The SAGE Handbook of Social Marketing
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28
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5
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Published By SAGE Publications Ltd

9781849201889, 9781446201008
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Segmentation and Targeting

2012 ◽  
pp. 125-135 ◽  
Author(s):  
Lynne Doner Lotenberg ◽  
Carol Schechter ◽  
John Strand

Social Marketing and Tobacco Control

2012 ◽  
pp. 391-404 ◽  
Author(s):  
Timothy Dewhirst ◽  
Wonkyong Beth Lee
Keyword(s):  
Tobacco Control ◽  
Social Marketing

Social Marketing and Advocacy

2012 ◽  
pp. 377-390 ◽  
Author(s):  
William D. Novelli ◽  
Boe Workman
Keyword(s):  
Social Marketing

New Media in Social Marketing

2012 ◽  
pp. 178-190 ◽  
Author(s):  
Darren Mays ◽  
James B. Weaver ◽  
Jay M. Bernhardt
Keyword(s):  
New Media ◽  
Social Marketing
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