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9783648136119
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2 Die zehn Todsünden des Marketings

2020 ◽  
pp. 31-46
Author(s):  
Tina Müller ◽  
Hans-Willi Schroiff

Stichwortverzeichnis

2020 ◽  
pp. 217-220
Author(s):  
Tina Müller ◽  
Hans-Willi Schroiff

Literaturverzeichnis

2020 ◽  
pp. 211-214
Author(s):  
Tina Müller ◽  
Hans-Willi Schroiff

3 Innovation – Vom Consumer Insight zum Produktkonzept

2020 ◽  
pp. 47-106
Author(s):  
Tina Müller ◽  
Hans-Willi Schroiff
Keyword(s):  
Consumer Insight

Abbildungsverzeichnis

2020 ◽  
pp. 215-216
Author(s):  
Tina Müller ◽  
Hans-Willi Schroiff

5 Erfolgskontrolle – Von der Produkteinführung zum profitablen Wachstum

2020 ◽  
pp. 173-204
Author(s):  
Tina Müller ◽  
Hans-Willi Schroiff

1 Einleitung

2020 ◽  
pp. 15-30
Author(s):  
Tina Müller ◽  
Hans-Willi Schroiff

Vorwort zur 2. Auflage

2020 ◽  
pp. 11-14
Author(s):  
Tina Müller ◽  
Hans-Willi Schroiff

Vorwort zur 1. Auflage

2020 ◽  
pp. 9-10
Author(s):  
Tina Müller ◽  
Hans-Willi Schroiff

scholarly journals Titelei/Inhaltsverzeichnis

2020 ◽  
pp. 1-8
Author(s):  
Tina Müller ◽  
Hans-Willi Schroiff
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