Vertical Brand Portfolio Management
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Published By Springer Fachmedien Wiesbaden

9783658082208, 9783658082215

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Part B Central Themes and Theoretical Foundations

Vertical Brand Portfolio Management ◽

10.1007/978-3-658-08221-5_2 ◽

2014 ◽

pp. 13-81

Author(s):

Diederich Bakker

Keyword(s):

Theoretical Foundations

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Part A Introductory Chapter

Vertical Brand Portfolio Management ◽

10.1007/978-3-658-08221-5_1 ◽

2014 ◽

pp. 1-11 ◽

Author(s):

Diederich Bakker

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Part C Planning for Vertical Brand Portfolio Management

Vertical Brand Portfolio Management ◽

10.1007/978-3-658-08221-5_3 ◽

2014 ◽

pp. 83-238 ◽

Author(s):

Diederich Bakker

Keyword(s):

Portfolio Management ◽

Part C ◽

Brand Portfolio Management ◽

Brand Portfolio

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