Interaktives Marketing
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Published By Gabler

9783834907400, 9783834998590
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Innovative eCRM-Maßnahmen zur Interessentenbetreuung beim BMW X5

2008 ◽  
pp. 459-471
Author(s):  
Matthias Hartel ◽  
Stefan Borbe ◽  
Carsten SchÖne

Interaktives Marketing und Markenmanagement

2008 ◽  
pp. 307-322
Author(s):  
Christoph Burmann ◽  
Verena Wenske

Marken als Interaktionsobjekt

2008 ◽  
pp. 287-306 ◽  
Author(s):  
Franz-Rudolf Esch ◽  
Daniel Stenger

Inbound Marketing

2008 ◽  
pp. 205-217 ◽  
Author(s):  
Christian Belz ◽  
Alexander Schagen
Keyword(s):  
Inbound Marketing

Web 2.0 — schon mehr als ein Hype?

2008 ◽  
pp. 237-255 ◽  
Author(s):  
Andrea Iltgen ◽  
Simon Künzler
Keyword(s):  
Web 2.0
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