Vyaapaar – B2B Outsourcing Platform

The project is a responsive Web application that will allow businesses from a variety of industries to register, upload, and bid on projects. Businesses on this platform will provide their project requirements and budget, and other businesses in that domain will be able to bid on their quote and provide their business profile. The project owner can then award their project to the company that best meets their budget and requirements. The primary goal of this project is to provide opportunities for businesses to assist one another during these difficult times due to the COVID-19 Pandemic. This project provides registered businesses with a platform to outsource their projects at a reasonable cost with no or minimal workforce, and businesses that are out of business or trying to survive economically will be able to get enough business to sustain themselves by bidding and proposing to projects available on the Vyaapaar application's platform. Keywords: outsourcing, business-to-business, web application, mobile application

An Overview of Digital Marketing Practices in India

The most popular businesses adopt the Internet, not simply as another advertisement tool or marketing instrument. It is seen as a mechanism for transforming the companies and changing everything about the way computers and mobile devices function to serve their customer better and to connect with their suppliers. In short, digital marketing has sparked a business world revolution by pushing out some old established players and rising new leaders. The winners discover new market possibilities, enhanced ways to develop work and better ways to manage and run their companies. Despite this, the digital marketing entrepreneurs still have to take care of their clients and earn a profit to remain in the business. Web-based business success requires the entrepreneur to strike a balance between creating a digital marketing strategy that utilizes the strength of the Internet and meeting customer expectations of convenience and service. Consumer's present use of mobile devices, social media and search engines have led to developing integrated social –local-mobile strategies (SOLOMO). Entrepreneurs may use the SOLOMO strategy effectively as customers enhance their online activities by extensively using these three methods.

Measuring the Gaps in the Projected Image and Perceived Image of Rural Tourism Destinations in China’s Yangtze River Delta

Destination Marketing Organizations (DMOs) at all levels have an ultimate goal of building strong and positive images for their destinations. However, the projected image from the supply side is not necessarily the mirror of the perceived image from the demand side. This study adopted the content analysis method to evaluate the projected image and perceived image of rural destinations in China to see whether there is any discrepancy between and within the two categories. Comparative analysis of different information sources including web contents and on-site visitor interviews were processed. The evaluation of image congruency demonstrates that official websites focus more on cognitive image elements (knowledge and beliefs of the place). Besides promoting attractions, it provides information on geography background and promotes local culture. Business web content promotes attractions, package tour, and activities which can generate revenue. The perceived image includes more sentiment contents: on-site visitors expressed more negative attitude, but social media comments are relatively positive.

Resale Product and Accessory Opportunities for Audiology Practices

Patients need and/or want access to any number of products, including consumables and durable goods, and accessories as part of their audiology care. Audiologists have an opportunity to offer products and accessories for resale from their clinical office. Several methods for reselling items to established patients including an overview of an ecommerce approach successfully implemented by several individual audiology private practices will be reviewed. Upon completion, readers will be familiar with the general steps for incorporating an e-shop within an existing business Web site. Additionally, insights as to effective tactics for generating e-shop revenue will be shared.

Approaches to Sentiment Analysis on Product Reviews

Purchase decisions are better when opinions/reviews about products are considered. Similarly, reviewing customer feedback help in improving the sale and ultimately benefit the business. Web 2.0 provides various platforms such as Twitter, Facebook, etc. where one can comment, review, or post to express his/her happiness, anger, disbelief, sadness toward products, people, etc. To computationally analyze the sentiments in text requires a better understanding of the technologies used in sentiment analysis. This chapter gives a comprehensive understanding about the techniques used in sentiment analysis. Machine learning approaches are mostly used for sentiment analysis. Whereas, as per the text and required results, lexicon-based approaches are also used for the same purpose. This chapter includes the discussion on the evaluation parameters for the sentiment analysis. This chapter would also highlight ontology approach for sentiment analysis and outstanding contributions made in this field. Keywords: Sentiment Analysis, Product reviews, Supervised learning, Unsupervised learning, Social networking websites, Ontology