INVESTIGATING IMPACT OF SERVICE AND HYGIENE ON HOTEL REPUTATION DURING THE COVID -19 PANDEMIC : A PERSPECTIVE SIGNALING THEORY

<p>Providing good service to consumers by a company can create customer satisfaction. Two aspects of service quality that play a significant role, in this case, our hotel services and hotel cleanliness. To get around this, entrepreneurs engaged in this field are increasingly competitive in improving service quality, which can meet consumers' needs and desires so that they can compete and develop in competitive conditions. In this study, researchers used the variable dimensions of service quality and hotel cleanliness as The variables that are expected to explain a hotel's good and bad reputation. This study aimed to analyze the effect of hotel services and hotel cleanliness on hotel reputation. This research method is descriptive quantitative with the type of research explanation. This study's population was hotel visitors in Tangerang, with a final sample of 157 respondents selected by the non-probability sampling technique. Methods of data analysis using PLS-SEM. The research shows that the higher the hotel services application will not affect the hotel's reputation during the Covid 19 pandemic. In comparison, the higher the application of hygiene involves the hotel's importance because, during the Covid 19 pandemic, the application of CHSE is the most important in maintaining the reputation of the hotel.</p>Keywords: Hotel Service, Hygiene, Hotel Reputation

PERHELATAN ATRAKSI BUDAYA BAKAR TONGKANG SEBAGAI SALAH SATU ATRAKSI BUDAYA DI RIAU

<p><em><span>Bakar Tongkang is one of the cultural attractions in Riau Province, namely Bagansiapiapi City. The Bakar Tongkang cultural attraction event is held annually for generations by the local community due to its unique culture and histor</span></em><em><span lang="EN-US">y.</span></em></p><p><em><span>This study was conducted to determine whether the Bakar Tongkang cultural attraction procession in Bagansiapiapi City, Riau Province can be an alternative cultural attraction in Riau Province which is made into a leading attraction. This study uses descriptive qualitative research involving informants representing the Tourism Office, accommodation industry players, transportation industry players, retail store industries, restaurant businesses, street vendors and tourists' views about this cultural attraction procession event as well as the community in Bagansiapiapi City and the organizing committee.</span></em></p><p><em><span>From the results of in-depth interviews and observations made by researchers based on in-depth questions, it was found that almost all informants who became sources of information stated that they strongly supported the existence of this cultural attraction event which was carried out regularly every year due to the positive impact of this cultural attraction procession event, namely the impact to the regional economy and Regional Original Income (PAD) and become a leading attraction, in addition to the success of the procession of this cultural attraction, it also has the impact of traffic jams in the city of Bagansiapiapi during the process, rising prices for lodging, food and rickshaw prices as well as other negative impacts, namely waste.</span></em></p><p> </p>

Effect of Instagram Social Media With Guest Purchase Decisions At Ibis Style Hotel Bogor Raya

<p align="center"><strong><em>ABSTRACK</em></strong></p><p><em> </em></p><p><em>During the Covid-19 Pandemic, the government limited people's activities outside the home, causing an increase in the use of Instagram social media, especially as a means of promotion. This phenomenon is exploited by the Ibis Style Hotel Bogor Raya manager with a strategy of maximizing attractive photos and videos with only a few promotional sentences but can attract consumer interest. This study aims to determine the correlation between the use of promotions through Instagram social media and the decision to purchase guests at the Ibis Style Hotel Bogor Raya.</em></p><p><em>By using quantitative research methods, using a sample of 100 people, namely hotel guests who have stayed at this hotel. Collecting data using a questionnaire that has been tested for validity and reliability. Data were analyzed using simple linear regression analysis. The data is processed using the SPSS version 25.0 application</em></p><p><em>Based on the results of this study, it was concluded that there was a strong correlation between Instagram Social Media and purchasing decisions and proved significant with R correlation number of 0.729. Meanwhile, the percentage contribution of the product variation variable to repurchase is 53.1% and the remaining 46.9% is influenced by other variables not examined in this study.</em></p><strong><em>Keywords</em></strong><em>: Instagram Social Media, Purchase Decision, Ibis Style Hotel Bogor Raya</em>

STRATEGI PROMOSI SHIROKUMA CAFE DI MASA PANDEMI

<p><em>The COVID-19 pandemic caused a significant effect for many economic sectors, especially the food and beverage industry. Many companies in this field are forced for either temporary or permanent closure. This study was conducted to find out what kind of promotional strategies done by Shirokuma Cafe during the pandemic to attract customers. This qualitative research was done by collecting data by interviewing, observing, as well as documenting the data gathered from both the head office as well as employees of Shirokuma Cafe. This study shows that promotional activities carried out by Shirokuma Cafe during the pandemic are sales promotion, and advertising that utilizes social media, namely Instagram, as well as direct marketing using SMS and whatsapp inform customers about their latest on going promos. These promotional strategy activities are effective in increasing sales at Shirokuma Café. Promotional activities that are not used by Shirokuma Cafe are personal sales and public relations activities due to unsupportive circumstances and budget. Shirokuma Café's promotional strategies such as sales promotion, advertising, and direct marketing focus on social media. In order to attract customers, Shirokuma Cafe can often hold activities such as holding seminars, giveaways, and collaborating with food bloggers to introduce their products to the public.</em></p>

The Recovery Strategies Of Kampoeng Wisata Cinangneng In Facing The New Normal

<p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>In 2020, the COVID-19 pandemic has come to Indonesia and has given some impacts on the entire tourism sector. One of them is the tourist attraction of Kampoeng Wisata Cinangneng. This study aims to find out the recovery strategies adopted by Kampoeng Wisata Cinangneng in dealing with the new normal.</em><em> </em><em>This study uses descriptive qualitative research methods with primary data collection techniques, including the in-depth interviews and supported by secondary data collection of documents.</em><em></em></p><p><em>According to the results of research on managers and workers at Kampoeng Wisata Cinangneng, it is known that the COVID-19 pandemic has a significant impact on this tourist attraction. One of the impacts is the decreasing number of tourists visiting to Kampoeng Wisata Cinangneng, the lowest even up to 0 visit. This situation forced the management of Kampoeng Wisata Cinangneng to formulate a recovery strategy for the new normal. The strategy adopted by Kampoeng Wisata Cinangneng is to apply the CHSE health protocol in accordance with the Decree of the Minister of Health number HK.01.07/MENKES/382/2020 to workers, local people and tourists who come to visit. The strategy includes as making new tour packages in accordance with health protocols, making a new tourist attraction, and selling products made of plants in Kampoeng Wisata Cinangneng.</em><em></em></p><p><strong><em>Keywords</em></strong><em>: Kampoeng Wisata Cinangneng, COVID-19 Pandemic, Recovery Strategy, Tourism Sector</em></p><p><em> </em></p>

PENGARUH KUPON TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS : PROMO KUPON CICIP MELALUI PEMBELIAN DELIVERY VIA GRABFOOD DI PORKHUB, PALMERAH)

<p>Bisnis kuliner merupakan salah satu bisnis yang berkembang pesat, perkembangan bisnis kuliner diikuti dengan adanya perkembangan teknologi yang memberikan kemudahan bagi pelaku bisnis untuk dapat menjangkau konsumen, teknologi tersebut yaitu GrabFood. Porkhub Palmerah menggunakan jasa GrabFood dalam penjualannya, terdapat peningkatan penjualan di Porkhub yang lebih besar melalui GrabFood dibandingkan dengan penjualan secara dine in yang dimana hal ini berhubungan dengan adanya promo kupon via GrabFood. Tujuan penelitian ini adalah mengetahui bagaimana kupon berpengaruh terhadap keputusan pembelian di Porkhub Palmerah. Penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif yang dimana menggunakan analisis regresi berganda. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner, wawancara, observasi, studi pustaka, dan dokumen. Penelitian ini menggunakan teknik non-probability purposive sampling pada 93 responden yang merupakan konsumen dari Porkhub Palmerah yang melakukan pembelian via GrabFood periode Oktober 2020 – Januari 2021. Setelah melakukan pengolahan data didapatkan bahwa adanya pengaruh yang sangat kuat antara kupon terhadap keputusan pembelian dengan hasil koefisien korelasi sebesar 0,871 dan pengaruh antar variabel sebesar 76%. Persamaan regresi berganda yang didapatkan adalah 𝑌 = 6,775 + 2,378𝑋1 + 2,352𝑋2 + 2,181𝑋3. Berdasarkan pada uji-t dan uji-f didapatkan hasil Ho ditolak dan Ha diterima, sehingga dapat disimpulkan bahwa “Terdapat pengaruh antara kupon terhadap keputusan pembelian via GrabFood di Porkhub Palmerah” Kesimpulan yang dapat diambil dari penelitian ini yaitu kupon Cicip memiliki pengaruh terhadap keputusan pembelian di Porkhub, Palmerah. Saran yang dapat diberikan dalam penelitian ini adalah dapat meningkatkan durasi promo kupon, memberikan apresiasi kepada pelanggan setia, mempertahankan kesesuaiaan dengan kebutuhan dan keinginan konsumen, serta memberikan kemudahan dalam penukaran kupon.</p>

The Effect of Product Quality to Purchase Decision at Safary Milk D’Kandang Amazing Farm Depok

<p><em>To achieve the desired product quality, a quality standardization of the product is needed. This method is intended to ensure that the products produced meet the predetermined standards so that consumers will not lose confidence in the product concerned. Consumers will make a purchase decision if the product is considered to have high quality. </em><em>The quality of the product will be felt after the item is consumed or used so that consumers will feel satisfied with the product purchased</em><em>. </em><em>The purpose of this study is to determine the impact of product quality on purchas</em><em>e</em><em> decision</em><em> </em><em> at the </em><em>Safary Milk D’Kandang Amazing Farm Depok. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 100 visitors who visited the Safary Milk D’Kandang Amazing Farm Depok, selected based on the Probability Sampling with Simple Random Sampling technique. The factor and simple linear regression analysis were used for the data analysis with SPSS 22.0.</em><em></em></p><p><em> </em><em>The results of the study showed that product quality has a positive influence significantly contributed</em><em> </em><em> to the purchas</em><em>e</em><em> decision </em><em> </em><em>at the </em><em>Safary Milk D’Kandang Amazing Farm Depok (</em><em>t = 11.955 &gt; t _table with a significance of 0.000 (ρ &lt; 0.05) and that is proved by the score of R = 0.770.</em><em> From the coefficient of determination, it can be concluded that the Purchas</em><em>e</em><em> Decision is influenced by the Product Quality variable by 59.3% and the remaining 40.7% which is influenced by other variables.</em><em></em></p><p><em>Keywords: Product Quality, Purchase Decision</em><em></em></p>

Implementation of Indigenous Peoples Traditions based on Tourism Development in Kampung Naga

<em>Tasikmalaya Regency is one of the areas in West Java Province which has a type of cultural tourism as its attraction. The type of potential cultural tourism in this regency is located in the Traditional Dragon Village Area, precisely in Neglasari Village, Salawu District. Kampung Naga is an area where the people still hold the beliefs or customs of their ancestors. The large number of tourists visiting Kampung Naga will have a positive or negative impact on this tradition. The purpose of this study is to identify the impact of tourism development on the life of the indigenous people of Kampung Naga, especially in implementing its traditions. The presence of tourists can affect the traditional life and culture of the local community, therefore it is necessary to have research on changes in the implementation of traditions (customs and customs) after the presence of tourists in the Kampung Naga area. The analytical method used is descriptive qualitative data analysis using the interactive model of Miles and Huberman. Based on this analysis, there are several changes in the implementation of the tradition as an impact felt by the local community after the development of tourism. The results of this identification are expected to be considered in tourism planning and development related to tourism policies and the ecosystem therein. Because by implementing a good and appropriate policy, the potential of the existing tourism area can run optimally by minimizing the negative impact on humans.</em>

CELEBGRAM CREDIBILITY AND TRUST: CONSEQUENCES ON INTENTION TO BUY

<p align="center"><strong><em>ABSTRACT</em></strong></p><p><strong><em> </em></strong></p><p><em>Social media</em><em> </em><em>Instagram is an opportunity for celebgram Rachel Vennya to promote Ngikan restaurant. The </em><em>aim</em><em> of this </em><em>research</em><em> was to</em><em> determine</em><em> the effect of </em><em>celebgram</em><em> credibility and trust on </em><em>intention to buy.</em> <em>The purpose of this research is to give solution for the decreasing problem intention to buy of ngikan restaurant , through some variables such as: celebgram credibility, trust, and intention to buy. </em><em>The sample used in this </em><em>research</em><em> were 168 respondents with a purposive sampling technique. The data analysis technique used PLS-SEM </em><em>.T</em><em>he results confirms that the probability value on the F test is 0.000 &lt;0.05 and the coefficient of determination (adjusted R2) is 6</em><em>3</em><em>.5%. The conclusion of this study is that the variables of </em><em>celebgram </em><em>credibility and trust have a positive and significant effect on </em><em>intention to buy.</em></p><p><em> </em></p><p><strong><em>Keywords: </em></strong><em>Celebgram Credibility ; Trust ; intention to buy</em></p><p><em> </em></p><p> </p><p align="center"> </p><p align="center"><strong>ABSTRAK</strong></p><p><strong> </strong></p><p>Media sosial Instagram menjadi kesempatan bagi selebgram Rachel Vennya untuk mempromosikan Restoran Ngikan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kredibilitas dan kepercayaan selebgram terhadap niat membeli. Tujuan dari penelitian ini adalah memberikan solusi atas penurunan minat beli restoran ngikan gading serpong, melalui beberapa variabel seperti: kredibilitas selebgram, kepercayaan, dan niat membeli. Sampel yang digunakan dalam penelitian ini sebanyak 168 responden dengan teknik purposive sampling. Teknik analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan nilai probabilitas pada uji F sebesar 0,000 &lt;0,05 dan koefisien determinasi (adjusted R2) sebesar 63,5%. Kesimpulan dari penelitian ini adalah variabel kredibilitas dan kepercayaan selebgram berpengaruh positif dan signifikan terhadap niat membeli.</p><p>Kata kunci: Kredibilitas Celebgram; Kepercayaan; niat untuk membeli</p><p> </p>

ANALISIS ONLINE REVIEW TRIPADVISOR.COM TERHADAP MINAT PEMBELIAN PRODUK JASA AKOMODASI DI HOTEL MANHATTAN

<p>Perubahan perilaku wisatawan membuat pengelola hotel mulai memanfaatkan teknologi khususnya <em>e-commerce</em> untuk lebih meningkatkan efektifitas penjualan, salah satu cara yang dilakukan adalah dengan menyediakan layanan reservasi kamar online (online booking). Sistem pemesanan online yang berkembang telah menghasilkan beberapa situs web ulasan wisata yang membantu orang berinteraksi, memberikan saran melalui internet, termasuk Tripadvisor. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh online review (X) terhadap minat beli (Y) pada Hotel Manhattan Jakarta. Populasi dalam penelitian ini adalah tamu yang memesan Hotel Manhattan di Agen Travel Online, Free Traveler Mandiri, Perusahaan serta Group MICE (All source of booking) sampelnya adalah 99 responden. Responden dipilih dengan menggunakan non-probability sampling yaitu Purposive Sampling. Penelitian ini menggunakan analisis regresi linier tunggal. Hasil penelitian menunjukkan bahwa korelasi minat beli terhadap review online hotel Manhattan di Jakarta terlihat jelas pada korelasi Pearson sebesar 0,720 ** yang dapat diartikan bahwa ketersediaan review online persaingan hubungan baik dan minat beli dapat dikatakan kuat atau positif. dan terdapat pengaruh yang signifikan antara minat beli online dan review sebesar 51.80% dan 48.20% dipengaruhi oleh faktor lain.</p><p><strong>Kata Kunci: </strong>Review Online, Niat Membeli, Sales &amp; Marketing Department, Hotel</p><p> </p>