Preference Analysis of Architectural Façades by Multidimensional Scaling and Unfolding

2019 ◽  
pp. 57-64
Author(s):  
Giuseppe Bove ◽  
Nicole Ruta ◽  
Stefano Mastandrea
Keyword(s):  
Multidimensional Scaling ◽  
Preference Analysis

scholarly journals Switch preference analysis by the drift vector method

2015 ◽  
Vol 3 (314) ◽  
Author(s):  
Artur Zaborski
Keyword(s):  
Multidimensional Scaling ◽  
Vector Method ◽  
Loss Of Information ◽  
Preference Analysis ◽  
Preference Data ◽  
Asymmetric Data ◽  
First Choice ◽  
The Matrix ◽  
Asymmetric Multidimensional Scaling

The matrix of  switch preference data (e.g. one’s preference for brand j, given that one has already defined his/her first choice for brand i) is not symmetric. The averaging of  appropriate off-diagonal proximity entries for such data leads to the loss of information, hence the necessity to use appropriate methods for asymmetric data. Among the chosen methods of asymmetric multidimensional scaling, particular attention was paid to the drift vectors method. This method enables to present simultaneously on the perceptual map both the configuration of points representing the analyzed objects and the vectors indicating the direction and the strength of changes in the respondents preferences.

Is Multidimensional Scaling Magic or Science?

1988 ◽  
Vol 33 (10) ◽  
pp. 874-875 ◽  
Author(s):  
James O. Ramsey
Keyword(s):  
Multidimensional Scaling

Multidimensional scaling in consumer psychology

1971 ◽  
Author(s):  
Jagdish N. Sheth ◽  
Maureen Kallick ◽  
Lawrence E. Jones
Keyword(s):  
Multidimensional Scaling ◽  
Consumer Psychology
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